Sunitha Purushottam Ashtikar

Sunitha Purushottam Ashtikar is a dedicated research associate at SR University, located in Warangal, Telangana, India. She is recognized for her specialized expertise and profound research interest in the fields of Emotional Intelligence, Work-life Balance, and Job Satisfaction. These areas are critical in understanding and improving the well-being and performance of individuals in both educational and professional settings. She has an extensive background in academia, with over five years of valuable teaching experience in various educational institutions. Her commitment to education and research has been reflected in her active engagement in scholarly activities. Throughout her career, she has been involved in the development of academic literature, contributing insightful book chapters that have been published by IGI Global, a renowned international academic publisher.

Publications

Quantifying the Impacts of Artificial Intelligence Implementations in Marketing
Quantifying the Impacts of Artificial Intelligence Implementations in Marketing
Subhashini Durai, Geetha Manoharan, T. Sathya Priya, R. Jayanthi, Abdul Razak, Sunitha Purushottam Ashtikar. © 2024. 25 pages.
AI will personalize marketing. Analysis of client behavior and preferences customizes product and service suggestions. AI-powered CRM solutions can automate customer service...
Navigating the Crescendo of Challenges in Harnessing Artificial Intelligence for Disaster Management
Navigating the Crescendo of Challenges in Harnessing Artificial Intelligence for Disaster Management
Geetha Manoharan, Abdul Razak, B. S. Rao, Ravinder Singh, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 31 pages.
Global warming worsens natural disasters and humanitarian issues. Disaster prediction relies on satellites and weather stations. AI may help catastrophe management. AI reduces...
Artificial Intelligence at the Helm: Steering the Modern Business Landscape Toward Progress
Artificial Intelligence at the Helm: Steering the Modern Business Landscape Toward Progress
Geetha Manoharan, Abdul Razak, C. V. Guru Rao, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 28 pages.
Computers are part of our everyday life. Advances in technology allow these machines to duplicate human skills with remarkable accuracy. AI managed all global business functions....
Voyage Virtuoso: Artificial Intelligence in Transforming Tourism
Voyage Virtuoso: Artificial Intelligence in Transforming Tourism
Geetha Manoharan, C. V. Guru Rao, Sunitha Purushottam Ashtikar, Sanjeev Kumar, M. Nivedha. © 2024. 19 pages.
AI employs complex algorithms and processing power to mimic human reasoning and perform tasks like recognition, interpretation, and decision-making. Artificial intelligence is...
Harnessing the Power of Artificial Intelligence in Reinventing the Manufacturing Sector
Harnessing the Power of Artificial Intelligence in Reinventing the Manufacturing Sector
Geetha Manoharan, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 25 pages.
AI is revolutionising industry with unprecedented efficiency and innovation. AI's promise has transformed large manufacturing organizations. This chapter covers manufacturing...
Integrating Artificial Intelligence in Library Management: An Emerging Trend
Integrating Artificial Intelligence in Library Management: An Emerging Trend
Geetha Manoharan, Sunitha Purushottam Ashtikar, M. Nivedha. © 2024. 14 pages.
Due to technological advances in artificial intelligence (AI), the public and academic library community are interested in using it. Since this technology is still being...
A Theoretical Framework for Emotional Intelligence in Academic Leadership in Higher Education
A Theoretical Framework for Emotional Intelligence in Academic Leadership in Higher Education
Geetha Manoharan, Sunitha Purushottam Ashtikar. © 2024. 17 pages.
In higher education, EI is crucial to leadership. Leaders of universities and colleges must navigate difficult issues, provide a pleasant learning environment, and manage varied...
Digital Learning for Professional Development in Varied Fields of Service Sectors: Embracing Technological Advancements
Digital Learning for Professional Development in Varied Fields of Service Sectors: Embracing Technological Advancements
Geetha Manoharan, Abdul Razak, K. Rajchandar, G. Nithya, Subhashini Durai, Sunitha Purushottam Ashtikar. © 2024. 27 pages.
The phrase “digital learning” refers to any type of learning that uses technology in its broadest sense. Hence, everything that involves digital platforms, tools, systems, and...
AI in Finance and Banking: The Act of Gyration
AI in Finance and Banking: The Act of Gyration
Geetha Manoharan, G. Nithya, K. Rajchandar, Abdul Razak, Swati Gupta, Subhashini Durai, Sunitha Prurushottam Ashtikar. © 2024. 28 pages.
To predict behavior, machines organize and analyze data. It transformed BFSI merchandise delivery. Corporate banking AI automates tasks, detects fraud, boosts investment profits...
Higher Education in India and the Influence of Online Certification Programs
Higher Education in India and the Influence of Online Certification Programs
G. Ravi Kiran, Geetha Manoharan, Subhashini Durai, Sunitha Purushottam Ashtikar, Rajyalakshmi Kunchala. © 2024. 15 pages.
Online education has grown rapidly in the 21st century. Online courses and MOOCs have advanced higher education in India. This chapter examines India's growing online...
Harnessing Artificial Intelligence: Pioneering Sustainable Solutions for a Greener Future
Harnessing Artificial Intelligence: Pioneering Sustainable Solutions for a Greener Future
Subhashini Durai, Geetha Manoharan, Sunitha Purushottam Ashtikar. © 2024. 29 pages.
Science increasingly acknowledges technology's environmental impact. Artificial intelligence has the greatest transformational potential. This study uses AI to provide...
A Study of Influence of Leadership With Effective Communication in Educational Institutions
A Study of Influence of Leadership With Effective Communication in Educational Institutions
Geetha Manoharan, B. S. Rao, Sunitha Purushottam Ashtikar, Abdul Razak, Subhashini Durai, Jyoti Kukreja. © 2024. 14 pages.
Educational institutions are complex systems dedicated to provide learning, teaching, and training to students of various ages, backgrounds, and levels of expertise. It comprises...
Nexus Between Leadership and Effective Communication: Implications for Educational Institutions
Nexus Between Leadership and Effective Communication: Implications for Educational Institutions
Geetha Manoharan, Sunitha Purushottam Ashtikar. © 2024. 18 pages.
Effective communication is an essential talent for accomplished leaders. It generates trust, ensures team alignment with objectives, offers clarity and guidance, empowers staff...
Enhancing Financial Literacy: Strategies, Challenges, and Global Initiatives
Enhancing Financial Literacy: Strategies, Challenges, and Global Initiatives
Geetha Manoharan, G. Nithya, Abdul Razak, Subhashini Durai, Seema Sharma, Sunitha Purushottam Ashtikar. © 2024. 18 pages.
Modern financial literacy is necessary for making smart financial decisions, navigating complex markets, and planning ahead. Financial literacy's history and importance in...
Leveraging HR Metrics and Workforce Analytics: The Road to Organizational Efficacy
Leveraging HR Metrics and Workforce Analytics: The Road to Organizational Efficacy
Subhashini Durai, R. Krishnaveni, Geetha Manoharan, Sunitha Purushottam Ashtikar. © 2024. 23 pages.
Amidst a time when data-based insights are crucial for achieving company success, human resource (HR) metrics and workforce analytics have become indispensable tools for...
Challenges and Opportunities in Green Finance: Overcoming Barriers and Scaling up Sustainable Investments
Challenges and Opportunities in Green Finance: Overcoming Barriers and Scaling up Sustainable Investments
Geetha Manoharan, G. Nithya, Abdul Razak, Seema Sharma, Sunitha Purushottam Ashtikkar. © 2024. 16 pages.
Carbon-intensive industries like steel cause climate change. Corporate carbon reduction is needed to fight climate change. This enormous project requires green funds. Circular...
Masterminds and Machines: Harnessing AI in Strategic Leadership
Masterminds and Machines: Harnessing AI in Strategic Leadership
Geetha Manoharan, Sunitha Purushottam Ashtikar, C. V. Guru Rao, Sundarapandiyan Natarajan, M. Nivedha. © 2024. 13 pages.
Artificial intelligence is a vital tool for any organization and is quickly growing in all business streams. AI is leading commercial decision-making in all areas. Digital...
Human Resource Management and the Rollout of Industry 4.0: Investigating the Impact of Artificial Intelligence
Human Resource Management and the Rollout of Industry 4.0: Investigating the Impact of Artificial Intelligence
Subhashini Durai, Geetha Manoharan, T. Sathya Priya, R. Jayanthi, Abdul Razak, Sunitha Purushottam Ashtikar. © 2024. 26 pages.
Today, HR lending helps technology develop quickly by automating manual work. Future HR will be led by AI. AI can transform your HR experience. AI will automate HRM tasks...
A Pedagogical Landscape: Narrative Study on Emerging Artificial Intelligence Trends in Education
A Pedagogical Landscape: Narrative Study on Emerging Artificial Intelligence Trends in Education
Geetha Manoharan, Sunitha Purushottam Ashtikar, C. V. Guru Rao, M. Nivedha. © 2024. 20 pages.
Digital technology has become essential to our daily lives. Every domain will greatly benefit from this transformation. Digital technology has become an essential component of...
Sentiment Analysis of Customer Reviews for Online Stores That Support Customer Buying Decisions
Sentiment Analysis of Customer Reviews for Online Stores That Support Customer Buying Decisions
Geetha Manoharan, Subhashini Durai, Gunaseelan Alex Rajesh, Sunitha Purushottam Ashtikar. © 2023. 9 pages.
This research was carried out in order to conduct a sentiment analysis on customer reviews for an online store. It is a technique that makes use of textual contextual mining to...