MLA
Durai, Subhashini, et al. "Quantifying the Impacts of Artificial Intelligence Implementations in Marketing." Smart and Sustainable Interactive Marketing, edited by Hamid Reza Irani and Hamed Nozari, IGI Global, 2024, pp. 120-144. https://doi.org/10.4018/979-8-3693-1339-8.ch008
APA
Durai, S., Manoharan, G., Priya, T. S., Jayanthi, R., Razak, A., & Ashtikar, S. P. (2024). Quantifying the Impacts of Artificial Intelligence Implementations in Marketing. In H. Irani & H. Nozari (Eds.), Smart and Sustainable Interactive Marketing (pp. 120-144). IGI Global. https://doi.org/10.4018/979-8-3693-1339-8.ch008
Chicago
Durai, Subhashini, et al. "Quantifying the Impacts of Artificial Intelligence Implementations in Marketing." In Smart and Sustainable Interactive Marketing, edited by Hamid Reza Irani and Hamed Nozari, 120-144. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1339-8.ch008
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