Quantifying the Impacts of Artificial Intelligence Implementations in Marketing

Quantifying the Impacts of Artificial Intelligence Implementations in Marketing

Copyright: © 2024 |Pages: 25
DOI: 10.4018/979-8-3693-1339-8.ch008
OnDemand:
(Individual Chapters)
Available
$37.50
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

AI will personalize marketing. Analysis of client behavior and preferences customizes product and service suggestions. AI-powered CRM solutions can automate customer service, help customers, and boost satisfaction. AI improves marketing targeting. Technology can improve client behavior targeting. AI will also impact digital marketing. Personalization boosts client engagement and sales. Virtual assistants and chat bots will increase marketing. Apps can swiftly answer customer questions, improve service, boost satisfaction, and develop brand loyalty. AI can enhance price by studying market trends, competition, and customer behaviour. Machine learning algorithms help organizations set rates, increasing sales and profit. Marketers may create more engaging content with AI. AI can analyze client data and behavior to determine which content performs best for target demographics, improving content marketing. AI marketing will develop in the future. Companies will benefit from AI-powered, tailored, and data-driven marketing that boosts customer engagement, loyalty, and revenue.
Chapter Preview
Top

Artificial Intelligence

Artificial intelligence in computer science creates machines that can perform human tasks.. Many skills include learning, problem-solving, thinking, knowing natural language, and perceiving. As technology has gotten better, artificial intelligence (AI) has become more common in all fields, including marketing.AI is roughly classified into two types:

Complete Chapter List

Search this Book:
Reset