A new paradigm of management research, which allows organizations and consumers to create value through interaction, as interaction in co-creation allows consumers to obtain better service quality, customization, and control.
Published in Chapter:
Innovative Practices in Teaching Entrepreneurship: DEMOLA Approach
Teresa Dieguez (Polytechnic Institute of Cávado and Ave, Portugal), Sara Lima (Polytechnic Institute of Cávado and Ave, Portugal), and
Oscarina Conceição (Polytechnic Institute of Cávado and Ave, Portugal)
Copyright: © 2023
|Pages: 21
DOI: 10.4018/978-1-6684-6701-5.ch012
Abstract
A stronger focus on entrepreneurship could be a smart strategy for countries that wish to successfully compete in a global market based on knowledge, innovation, and creativity. Higher education institutions are expected to be closer to society as well as to their stakeholders, which means not only that they are able to fulfil their traditional teaching and research mission, but also to trigger tactics and actions that promote solutions with high added value. In fact, new challenges arise, new responses are needed, and innovative approaches are required. This study presents a case study, an innovative co-creation model (students, facilitators, and companies) carried out by the Polytechnic Institute of Cávado and Ave, in Portugal, with its teachers and students, from all study cycles. The results point to the creation of a transformative mindset, based on knowledge and attitudes towards a holistic and sustainability-oriented style.