Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship

Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship

Miguel-Ángel Galindo-Martín (University of Castilla-La Mancha, Spain), Maria-Teresa Mendez-Picazo (University Complutense of Madrid, Spain) and María-Soledad Castaño-Martínez (University of Castilla-La Mancha, Spain)
Release Date: December, 2019|Copyright: © 2020 |Pages: 374
ISBN13: 9781799811695|ISBN10: 1799811697|EISBN13: 9781799811718|DOI: 10.4018/978-1-7998-1169-5

Description

Innovation stimulates and facilitates entrepreneurship because the highest levels of entrepreneurship are to be found in societies with the highest value creation and digital dividends. The higher levels of consumption, employment, and cost reduction generated by the implementation of digital technologies motivates entrepreneurs to expand their activity and promotes the emergence of new entrepreneurs. Positive outcomes can be generated by the implementation of innovation leaders to higher competition and new markets, incentivizing entrepreneurs to introduce new innovations to react to these higher levels of competition, which are accompanied by their corresponding value creation.

Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship is a pivotal reference source that analyzes the theoretical and empirical aspects of innovation as a factor that enhances value creation and the role of entrepreneurship. While highlighting topics such as data management, social enterprise, and digital marketing, this publication explores enhanced economic growth and the methods of higher levels of consumption in society. This book is ideally designed for corporate managers, business executives, academicians, students, and researchers seeking current research on interrelationships between financial variables, strategies to apply them at the micro- and macro-level, and a consideration of the fiscal effects once implemented.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Competitiveness
  • Data Management
  • Digital Marketing
  • Economic Cycle
  • Human Capital
  • Resource Management
  • Social Enterprise
  • Social Entrepreneurship
  • Sustainable Development
  • World Economics

Table of Contents and List of Contributors

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