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What is Baby Boomers

Handbook of Research on Transnational Higher Education
Individuals born between 1946 and 1964. Work ethic and values for this group include being a workaholic and a high level of personal fulfillment.
Published in Chapter:
Leading Across Generations: Issues for Higher Education Administrators
Carolyn N. Stevenson (Purdue University Global, USA)
Copyright: © 2014 |Pages: 20
DOI: 10.4018/978-1-4666-4458-8.ch002
Abstract
Today’s workplace is composed of four generational groups of employees, each with varying degrees of technological expertise, career expectations, and professional experience. As such, higher education administrators need to identify differences among generations of workers and develop a strategic plan for managing and motivating across the generations. This case study addresses the following question: “How do higher education administrators lead and motivate multi-generational employees and online students?” An understanding of the common characteristics of each generational group is the first step for developing a strategy for motivating all employees and students in higher education. Communication, mentoring programs, training, respect, and opportunities for career advancement are components valued by all. It is important for higher education administrators to understand the values, work ethic, and communication style of the different generations. The implications for higher education administrators lie in establishing an organizational culture that promotes satisfaction for all individuals in the higher education setting.
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Help Me Understand: Effectively Communicating Across Generations
Individuals born between 1946 and 1964. Work ethic and values for this group include being a workaholic and a high level of personal fulfillment.
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Management of Inclusion in Organizations: Some Basic Pillars
Derived from the boom in births that took place after the return of soldiers from World War II, born between 1946 and 1964.
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Elderly Tourism Market: Elderly Consumers as a Target Group in Health Tourism
Person born between 1946 and 1964 after the Second World War, population division, generation.
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The Aging and Technological Society: Learning Our Way Through the Decades
This generation made up of 78 million people from 1946 to 1964 grew up during the Civil Rights Movement, the Cold War and the Vietnam War, Race to Space, assassinations, and impeachment. This generation comprised of idealistic and competitive values, yet were free spirited and believed in individualism; in the workplace, they understood they workplace to be about teamwork and building strong relationships to be successful. This was also the first technological generation with computers developing on the horizon.
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Customers' Generational Differences Regarding In-Store Shopping Experiences
They are people born between 1946 and 1965. They are a generation strongly oriented to work, career, political and civil commitment and independence, with a medium-high education. They are devoted to concreteness, have important economic resources and hold positions of prestige.
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Millennial Leadership Model
Individuals born between 1943 and 1960, 80-million strong and advocates for change ( Hagevik, 1999 ; Lancaster & Stillman, 2002 ). {Hagevik, 1999 #285}.
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The Mind Shift Needed to Reach Generation Z at HBCUs
Individuals born between 1946 – 1964 immediately after World War II.
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Changing Generations, Changing Consumers and Transformation of Advertising Narrative
The Baby Boomers are one of the efficient generations in world history. It is the cohort that includes the people who born between 1946 and 1964.
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Communicating across the Generations: Implications for Higher Education Leadership
Individuals born between 1946 and 1964. Work ethic and values for this group include being a workaholic and a high level of personal fulfillment.
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New Learning for New Students
The generation born from 1946 until the mid 1960s.
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Baby Boomers and Online Learning: Exploring Experiences in the Higher Education Landscape
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Leveraging Workforce Diversity through Volunteerism
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The Perceived Work Ethic of K-12 Teachers by Grade Level Taught (K-6, 7-9, 10-12)
Individuals born between the years of 1946 to 1964 ( Mitchell, 1998 ).
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Impact of the Internet on Literacy
People born between 1946-1964, who generally value work (developed the concept of the workaholic), were the “flower children” of the 1960s, and experienced the change from a print-based world of letter writing to digital culture.
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Brave Old World: Facing the Challenges in Universal Codes of Media
Demographic cohort following The Silent Generation and preceding Generation X. The term was first coined by William Strauss and Neil Howe and refers to people born between 1946 and 1964.
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Use of Influencers in Different Sectors of the Economy
Baby Boomers refers to the people of the period when population increased very rapidly. As on 2023, age group of people between the ages of 57-75 years in U.S.
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Baby Boomers and Online Learning: Exploring Experiences in the Higher Education Landscape
Individuals born between 1946 and 1964 during the “Baby Boom” at the end of World War II.
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Millennial Leadership Model
Individuals born between 1943 and 1960, 80-million strong and advocates for change ( Hagevik, 1999 ; Lancaster & Stillman, 2002 ). {Hagevik, 1999 #285}.
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Instructional Design: Considering the Cognitive Learning Needs of Older Adults
Those born during the post-World War II period of increased birth rates. In the United States the term applies to those individuals who born during this period of increased birth rates from about 1946 to 1964.
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Communicating across the Generations: Implications for Higher Education Leadership
Individuals born between 1946 and 1964. Work ethic and values for this group include being a workaholic and a high level of personal fulfillment.
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The Value of the Mature Worker: Knowledge Management/Transfer in the 21st Century
Individuals who were born during the population boom that occurred immediately following World War II, between the years 1946–1964.
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Retirement or Return to School?: Developing a Decision Model Based on Perspectives From Baby Boomers
Born between 1946 and 1964, this group was over 79 million strong at its height in the workforce. They have been retiring in increasing numbers, but they have also been steadily enrolling in postsecondary education as well.
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Conceptualizing Gender Mainstreaming and Women Empowerment in the 21st Century
Persons born during a period of time in which there was a marked rise in a population's birthrate following the end of World War II, usually considered to be in the years from 1946 to 1964.
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The Convergence of Services and AI: The Opportunities and Challenges With Special Reference to the Indian Market
Sometimes Baby Boomers are simply called Boomers, are the demographic cohort born between the mid-1940s and the mid-1960s (approximately 1946-1964). This generation, following the Silent Generation and preceding Generation X, witnessed and actively shaped a period of immense societal, cultural, and economic change in the West. Baby Boomers are often characterized by Optimism and Idealism, Work Ethic and Consumerism, Technological Adaptability, Political Engagement, Strong Sense of Community and Aging Challenges etc. Growing up in a period of relative prosperity and post-war optimism, many Boomers embraced ideas of individualism, social progress, and self-expression. They challenged traditional norms and actively pursued social justice movements for civil rights, feminism, and environmentalism. Boomers are known for their strong work ethic and dedication. They entered the workforce during a period of economic expansion and contributed significantly to its growth. This era also saw the rise of consumer culture, with Boomers fueling demand for new products and experiences. While not born into a digital world like later generations, Boomers readily embraced technological advancements as they emerged. They adapted to computers, the internet, and mobile technology, though their tech savviness may not rival younger generations. Boomers are a politically active generation. They participated in major protests and movements of the 1960s and 70s, shaped various political landscapes, and continue to hold significant voting power. Despite emphasizing individualism, Boomers also hold a strong sense of community. They formed tight bonds with their peers through shared experiences and cultural movements, creating a lasting collective identity. As Boomers reach retirement age, they face unique challenges related to social security, healthcare, and long-term care. Their sheer numbers and changing needs put pressure on societal systems and resources. Boomers' values and experiences often differ from those of younger generations. Understanding these differences is crucial for addressing intergenerational conflicts and fostering collaboration across generations. Beyond their direct contributions, Boomers left a lasting legacy on society. They challenged social norms, expanded economic opportunities, and championed individual expression, shaping the world we live in today.
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International Retirement Migration of European Baby Boomers: Retiring Knowledge Worker Perspectives and the Case of Turkey
The living generation that was born between 1946 and1964, are currently the largest group in the workforce, and many of them are either preparing to retire or already retired.
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Millennial Leadership in Global Society and Future Prospects
Individuals born after World War II between 1946 and 1964, who grew up in an era of opportunity, progress, and optimism; also referred to as Boomers.
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