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About Us

Subhashini Durai

Subhashini Durai is working for Bharathiar School of Management and Entrepreneur Development (BSMED) at Bharathiar University.

Publications

Quantifying the Impacts of Artificial Intelligence Implementations in Marketing

AI will personalize marketing. Analysis of client behavior and preferences customizes product and service suggestions. AI-powered CRM solutions can automate customer service...

Digital Learning for Professional Development in Varied Fields of Service Sectors: Embracing Technological Advancements

The phrase “digital learning” refers to any type of learning that uses technology in its broadest sense. Hence, everything that involves digital platforms, tools, systems, and...

AI in Finance and Banking: The Act of Gyration

To predict behavior, machines organize and analyze data. It transformed BFSI merchandise delivery. Corporate banking AI automates tasks, detects fraud, boosts investment profits...

Higher Education in India and the Influence of Online Certification Programs

Online education has grown rapidly in the 21st century. Online courses and MOOCs have advanced higher education in India. This chapter examines India's growing online...

Harnessing Artificial Intelligence: Pioneering Sustainable Solutions for a Greener Future

Science increasingly acknowledges technology's environmental impact. Artificial intelligence has the greatest transformational potential. This study uses AI to provide...

A Study of Influence of Leadership With Effective Communication in Educational Institutions

Educational institutions are complex systems dedicated to provide learning, teaching, and training to students of various ages, backgrounds, and levels of expertise. It comprises...

Leveraging HR Metrics for an Effective Recruitment and Selection Process With Special Reference to the Manufacturing Sector in Coimbatore

Any organization's growth and stability depend on its recruitment and selection process, which attracts top talent. HR metrics quantify and rate human resource processes....

Enhancing Financial Literacy: Strategies, Challenges, and Global Initiatives

Modern financial literacy is necessary for making smart financial decisions, navigating complex markets, and planning ahead. Financial literacy's history and importance in...

Human Resource Management and the Rollout of Industry 4.0: Investigating the Impact of Artificial Intelligence

Today, HR lending helps technology develop quickly by automating manual work. Future HR will be led by AI. AI can transform your HR experience. AI will automate HRM tasks...

Sentiment Analysis of Customer Reviews for Online Stores That Support Customer Buying Decisions

This research was carried out in order to conduct a sentiment analysis on customer reviews for an online store. It is a technique that makes use of textual contextual mining to...