R. Sankar Ganesh

Sankar Ganesh R. served in various reputed institutions. Currently employed as an Associate Professor at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai. His areas of specialisation are marketing and human resource management. He has 11 years of teaching experience and 4 years of industry experience. He has published Two design patent with IPR India. In addition to acting as a resource person in various conferences and FDPs, he has presented papers in many forums, participated in various national and international seminars and conferences, attended various faculty development programs, and published various research papers in Scopus, Web of Science, and UGC Care listed journals. He also guided Ph.D. scholars and postgraduate students in their research work.

Publications

Impact of Data Centers on Power Consumption, Climate Change, and Sustainability
Impact of Data Centers on Power Consumption, Climate Change, and Sustainability
Dhanabalan Thangam, Haritha Muniraju, R. Ramesh, Ramakrishna Narasimhaiah, N. Muddasir Ahamed Khan, Shabista Booshan, Bharath Booshan, Thirupathi Manickam, R. Sankar Ganesh. © 2024. 24 pages.
The data-driven economy is transforming with data centers becoming a crucial business infrastructure. However, the increasing reliance on data centers is posing a threat to the...
Artificial Intelligence and Creativity in Marketing: A Symbiotic Alliance
Artificial Intelligence and Creativity in Marketing: A Symbiotic Alliance
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, R. Sankar Ganesh, N. Jayanthi, M. S. R. Mariyappan. © 2024. 9 pages.
This chapter explores the transformative convergence of artificial intelligence (AI) and creativity in marketing, challenging conventional paradigms and introducing...
Artificial Intelligence and Emotional Intelligence in Marketing
Artificial Intelligence and Emotional Intelligence in Marketing
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, N. Jayanthi, R. Sankar Ganesh, M. S. R. Mariyappan. © 2024. 14 pages.
The convergence of artificial intelligence (AI) and emotional intelligence (EI) in marketing marks a transformative epoch, transcending traditional approaches to enhance customer...
Impact of Social Media on Government Operational Dynamics
Impact of Social Media on Government Operational Dynamics
Nadia Sha, Bitha S. Mani, B. Ganesh, Sankar Ganesh, R. Velmurugan, J. Sudarvel. © 2023. 14 pages.
Social media's influence extends to policymaking, as governments are now more attentive to public sentiment and demands voiced on these platforms. Additionally, social media...
Exploring the Significance of Media Psychology in Human Communication During the Era of Digitalization
Exploring the Significance of Media Psychology in Human Communication During the Era of Digitalization
R. Sankar Ganesh, B. Ganesh, Nadia Sha, M. S. R. Mariyappan, T. Srividhya, R. Lakshmi Priya. © 2023. 15 pages.
The topic of media psychology is multidisciplinary, and people's interactions with media in many spheres of their lives from work to education to entertainment to social...
Promoting Online Safety: The Government's Role in Combating Cyber Harassment and Cybercrime Through Social Media Platforms
Promoting Online Safety: The Government's Role in Combating Cyber Harassment and Cybercrime Through Social Media Platforms
Ravishankar Krishnan, Rajalakshmi Vel, Priyanka Zala, S. Thandayuthapani, H. Moideen Batcha, Kalyani Velusamy, Theju Kumar Chandrappa. © 2023. 17 pages.
Social media offers great power and potential to all kinds of users, and it is not free from threats and risks that come along with the adoption of new tools and innovations....