MLA
Velmurugan, R., et al. "Artificial Intelligence and Emotional Intelligence in Marketing." Balancing Automation and Human Interaction in Modern Marketing, edited by Arjun J. Nair, et al., IGI Global, 2024, pp. 82-95. https://doi.org/10.4018/979-8-3693-2276-5.ch006
APA
Velmurugan, R., Sudarvel, J., Bhuvaneswari, R., Jayanthi, N., Sankar Ganesh, R., & Mariyappan, M. S. (2024). Artificial Intelligence and Emotional Intelligence in Marketing. In A. Nair, S. Manohar, A. Mittal, & W. Ahmed (Eds.), Balancing Automation and Human Interaction in Modern Marketing (pp. 82-95). IGI Global. https://doi.org/10.4018/979-8-3693-2276-5.ch006
Chicago
Velmurugan, R., et al. "Artificial Intelligence and Emotional Intelligence in Marketing." In Balancing Automation and Human Interaction in Modern Marketing, edited by Arjun J. Nair, et al., 82-95. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-2276-5.ch006
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