Mohammed Majeed

Mohammed MajeedMohammed Majeed (DBA, CBC) is a Senior Lecturer (PhD) at Tamale Technical University, Tamale-Ghana. He is the current Head of Department (HoD) of Marketing. His current research interest includes branding, social media in service organizations. Majeed holds Doctor of Business Administration (DBA), Certified Business Analyst and Consultant (ICBAC), MPhil and MBA Marketing. Majeed has published with good publishers such as Emerald, Taylor & Francis, Apply Academic Press, Asia-Pacific Management Accounting Association, Springer and Palgrave McMillan.

Publications

The Rise of Blockchain Applications in Customer Experience
The Rise of Blockchain Applications in Customer Experience
Mohammed Majeed, Kwame Simpe Ofori, George Kofi Amoako, Abdul-Raheed Alolo, Gideon Awini. © 2024. 304 pages.
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly...
Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?
Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?
Gideon Awini, Alhassan Abdul-Rasheed Alolo Akeji, Mohammed Majeed, Kobby Mensah. © 2024. 23 pages.
The internet of things (IoT) is transforming the established sector into a smart sector with “data-driven decision making.” IoT's inherent characteristics, however, provide a...
Blockchain for Student Experience
Blockchain for Student Experience
Abdul-Mumin Khalid, Mohammed Majeed. © 2024. 17 pages.
The chapter aims to unveil blockchain's impact on student experience. As per the literature, blockchain benefits education through: smart contracts for tasks, curriculum, and...
Challenges of Blockchain Usage in the Education Sector
Challenges of Blockchain Usage in the Education Sector
Abdul-Mumin Khalid, Mohammed Majeed, Ahmed Tijani. © 2024. 14 pages.
The blockchain (BC) is the next technologically mediated socioeconomic megatrend in the age of technological revolution. In this chapter, the authors look at some of the...
Challenges of Blockchain Implementation for Patient Services
Challenges of Blockchain Implementation for Patient Services
Mohammed Abdul-Basit Fuseini, Mohammed Majeed. © 2024. 16 pages.
Today, technology dominates businesses across all scales and sectors, including healthcare. Blockchain (BC) is a pivotal technology in this transformation. It securely stores...
Hospitality and Tourism Value Co-Creation in the Light of Artificial Intelligence
Hospitality and Tourism Value Co-Creation in the Light of Artificial Intelligence
Mohammed Majeed. © 2024. 20 pages.
The hotel and tourism industry is undergoing significant changes due to the widespread adoption of digital technologies that enable instant client communication and data...
Green Blockchain Technology for an Eco-Friendly Environment
Green Blockchain Technology for an Eco-Friendly Environment
Jonas Yomboi, Mohammed Majeed, Esther Asiedu, Clement Nangpiire, Fatawu Alhassan, Victoria Manu. © 2024. 15 pages.
As blockchain technology continues its disruptive influence across various sectors, its environmental implications have raised concerns about long-term viability and global...
Building Strong University Brand Equity Through Public Relations
Building Strong University Brand Equity Through Public Relations
Ebenezer Asare Effah, Elikem Chosniel Ocloo, Isaac Sewornu Coffie, William Adomako Kankam, Mohammed Majeed. © 2024. 16 pages.
Notwithstanding the growing body of research on how to achieve brand equity for higher institutions of education, limited attention has been given to the role of public relations...
Utilizing Technology for Sustainable Resource Management Solutions: Economics and Finance
Utilizing Technology for Sustainable Resource Management Solutions: Economics and Finance
Jonas Yomboi, Majeed Mohammed, Clement Nangpiire, Kwasi Nkayi, Evans Kelvin Gyau, Victoria Manu. © 2024. 15 pages.
This review examines technological, economic, and financial aspects of sustainable resource management. It explores historical development, contemporary technology, economic...
Future of Customer Engagement Through Marketing Intelligence
Future of Customer Engagement Through Marketing Intelligence
Majeed Mohammed, Jonas Yomboi, Alhassan Fataw, Alhassan Seidu. © 2024. 14 pages.
The industrial industry is increasingly recognising the significance of Industry 4.0 (I4) technological advances due to their ability to deliver several advantages, including...
Challenges Faced When Utilizing Service Bots in the Hospitality and Tourism Industry
Challenges Faced When Utilizing Service Bots in the Hospitality and Tourism Industry
Mohammad Irfan, S. Dhanabagiyam, Riddhi Pandit, Mohammed K. Majeed. © 2024. 15 pages.
Service bots are revolutionizing the tourism sector, offering a promising avenue to elevate productivity and augment customer experiences. However, their integration isn't...