MLA
Effah, Ebenezer Asare, et al. "Building Strong University Brand Equity Through Public Relations." Compelling Storytelling Narratives for Sustainable Branding, edited by Paula Rodrigues, et al., IGI Global, 2024, pp. 310-325. https://doi.org/10.4018/979-8-3693-3326-6.ch016
APA
Effah, E. A., Ocloo, E. C., Coffie, I. S., Kankam, W. A., & Majeed, M. (2024). Building Strong University Brand Equity Through Public Relations. In P. Rodrigues, A. Borges, E. Vieira, & V. Tavares (Eds.), Compelling Storytelling Narratives for Sustainable Branding (pp. 310-325). IGI Global. https://doi.org/10.4018/979-8-3693-3326-6.ch016
Chicago
Effah, Ebenezer Asare, et al. "Building Strong University Brand Equity Through Public Relations." In Compelling Storytelling Narratives for Sustainable Branding, edited by Paula Rodrigues, et al., 310-325. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-3326-6.ch016
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