Ajeya Jha

Due to the proliferation of choices and brands, accessibility to information, and new communication mediums, consumer behavior, particularly decision-making processes, has been...

Unemployment is one of the major issues in modern times. High unemployment rates affect a country's economic growth, mental wellbeing of an individual and his/her family...

Branded drug social media promotion (SMP) has increased dramatically in the recent era. The impact of this new phenomenon (although it is illegal in most countries) on patient...

In the current scenario, extremely little information exists on the uses, benefits, and limitations of social media for health communication among the patients and health...

Training and development is an important function of human resource management. Employees need to regularly undergo training and development programmes to update themselves with...

There are many anxieties have been shown and perceived by the experts for SMP of medicines. This procedure of DTCA can be reciprocated, and one of the reason is the platform is...

An efficient supply chain management helps to increase the productivity of a business. Use of information technology and concepts like artificial intelligence, blockchain, and...

Physicians are directly responsible for the treatment of patients. They affect patient behaviour and beliefs. Their point of view with respect to medication adherence behaviour...

There are various misconceptions related to the COVID-19 and the vaccine. This study attempts to identify the role of social media in spreading the misinformation related to...

Medication adherence is a complex behavior, and interventions are often used for increasing the adherence of patients. Demographic characteristics are essential for any research....

The main objective of this research is to find the effect of alarm as a form of reminder in improving medication adherence rate. Medication non-adherence is a problem that...

Patients often fail to comply with the instructions given by their physicians. They miss the timing, forget, neglect, or procrastinate taking their medication. This deteriorates...

Medication non-compliance is common among patients suffering from chronic disease. The research aims to find the effectiveness of food timing as a form of intervention to improve...

In 2009, National Skill Development (NSD) Policy was reformed to modify the vocational education system in India. The skills development and entrepreneurship policy developed in...

According to WHO, only 50% of patients adhere to chronic therapy. The problem of non-adherence has persisted over decades. Over 197 million Indian households have TV sets, and on...

Medication non-adherence is a global problem and has existed for centuries. Patients have paid a very high price for their behaviour of non-adherence in the form of impaired...

Social media has emerged as a powerful tool for communication. A large number of professional pharmaceutical associations are making their presence felt across social media by...

Availability of healthcare information on the Internet has made it possible for patients or their relatives to search for such information. Considering the delicate nature of...

Floriculture based economy is slowly increasing throughout the world. Orchids, which were once found only in the wild are now being widely cultivated and being sold in the...

Supply Chain Management SCM is a very critical part of any business. A well-coordinated SCM can improve the efficiency of the business and help in cost reduction. As information...

Availability of healthcare information on internet has made it possible for patients or their relatives to search for such information. This study was undertaken to find answers...

The adverse health effects of high altitude are of considerable importance since they may seriously interfere with working efficiency of an organization that is actively involved...

Perception and preference factor plays an important role and help the investor to understand and make the meaningful investment decisions. These two factors are highly influenced...

Sikkim is the one of the smallest states in India. The state government is promoting eco-tourism as a primary sector of economy. Natural and cultural attributes make Sikkim an...

The concept of business model has been deliberated upon from the value delivery mechanism perspective. The term value has been considered from the perspective of quality and...

Direct promotion of pharmaceutical products to patients is not legal in India. Internet healthcare websites, however, have rendered this law moot. Patients today increasingly...

Marketing of pharmaceutical products has remained under firm hold of ethical and legal norms. Direct advertising or any other form of direct promotion has been illegal in any or...

This paper identifies the key aspects of purchasing a heavy truck / multi - axle truck in India and the role of brand image for a potential truck buyer. It considers the two...

The customer complaint is considered an expression of dissatisfaction against the quality of the product or information associated with them. An effective mechanism for product...

In the current scenario, extremely little information exists on the uses, benefits, and limitations of social media for health communication among the patients and health...

For marketers, it is a vital to be able to differentiate customers from non-customers for their product. Sikkim a tiny Himalayan state in India is the home of globally known...

Direct promotion of pharmaceutical products to patients is not legal in India. Internet healthcare websites, however, have rendered this law as merely a paper-feast. Patients...

Sikkim is the one of the smallest states in India. The state government is promoting eco-tourism as a primary sector of economy. Natural and cultural attributes make Sikkim an...

Sikkim is known as a natural and ideal destination for the tourists looking for exotic and varied experiences. The study explores the adequacy of the policy in the context of...

Perception and preference factor plays an important role and help the investor to understand and make the meaningful investment decisions. These two factors are highly influenced...

Direct to consumer promotion of pharmaceutical product is considered illegal in many parts of the world. But today patients have direct access to all possible information on the...