MLA
Jha, Ajeya, et al. "An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products: Study of Indian Patients and Physicians." Management Strategies and Technology Fluidity in the Asian Business Sector, edited by Patricia Ordóñez de Pablos, IGI Global, 2018, pp. 65-87. https://doi.org/10.4018/978-1-5225-4056-4.ch004
APA
Jha, A., Pandey, J. R., & Mukherjee, S. K. (2018). An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products: Study of Indian Patients and Physicians. In P. Ordóñez de Pablos (Ed.), Management Strategies and Technology Fluidity in the Asian Business Sector (pp. 65-87). IGI Global. https://doi.org/10.4018/978-1-5225-4056-4.ch004
Chicago
Jha, Ajeya, Jaya Rani Pandey, and Samrat Kumar Mukherjee. "An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products: Study of Indian Patients and Physicians." In Management Strategies and Technology Fluidity in the Asian Business Sector, edited by Patricia Ordóñez de Pablos, 65-87. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4056-4.ch004
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