MLA
Pandey, Jayarani, et al. "Negative Impact of Direct-to-Consumer (DTC) Promotion on Indian Patients." Asian Business and Management Practices: Trends and Global Considerations, edited by Dasho Karma Ura and Patricia Ordoñez de Pablos, IGI Global, 2015, pp. 92-106. https://doi.org/10.4018/978-1-4666-6441-8.ch009
APA
Pandey, J., Mishra, M., & Jha, A. (2015). Negative Impact of Direct-to-Consumer (DTC) Promotion on Indian Patients. In D. Ura & P. Ordoñez de Pablos (Eds.), Asian Business and Management Practices: Trends and Global Considerations (pp. 92-106). IGI Global. https://doi.org/10.4018/978-1-4666-6441-8.ch009
Chicago
Pandey, Jayarani, Manjushree Mishra, and Ajeya Jha. "Negative Impact of Direct-to-Consumer (DTC) Promotion on Indian Patients." In Asian Business and Management Practices: Trends and Global Considerations, edited by Dasho Karma Ura and Patricia Ordoñez de Pablos, 92-106. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6441-8.ch009
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