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Carmen R. Santos (University of Leon, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania).
© 2013.
414 pages.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries....
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