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Social business models show positive outcome in society, even in the healthcare industry

Corporate Social Responsibility Research Shows to Be Helpful in Healthcare

By IGI Global on Jul 24, 2018
For 30 years, nurses in New Zealand have not gone on strike; however several days ago they picked up their signs and took to the picket line to protest their pay and staffing. The strike occurred after weeks of failed negotiations and the rejection of a government offer of a NZ$520-million package to lift wages, which would have had a pay increase of three (3) percent and added staff, according to Reuters. Calls for significant boosts of pay need to made, or else New Zealand might lose their nurses to other nations, a nurse with the Auckland District Health Board predicted. There is a global shortage of nurses, so they will be in high demand, she continues. As the healthcare industry in New Zealand faces this challenge, business research suggests corporate social responsibility practice, which stems from social business models, among enterprises and governments.

Employees, including nurses, can benefit from social business practices which have had considerable attention from individuals, according to recent research. Corporate social responsibility (CSR) can be used by governments to help circumvent resistance to hard regulation, as the advancement of it has potential for positive social outcome, according to Prof. Mark Camilleri from University of Malta in his publication, CSR 2.0 and the New Era of Corporate Citizenship.

Individuals refer to different businesses all over the world, as the practice and organization of the business industry is tangible and influential in every other field. “Institutions who do not have the power to pass laws see the similar commitments to responsible business practices that promote social or environmental considerations received considerable attention,” said Prof. Camilleri.

“For companies, the key point is first of all having a sustainable and strong CSR attitude and then finding effective and efficient ways to communicate with the society,” stated Prof. Melis Kaytaz Yiğit, of Yiğit Metal, and Prof. Özge Kirezli of Istanbul Bilgi University, authors of the chapter, “Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication” from the publication, Corporate Social Responsibility and Strategic Market Positioning for Organizational Success.

With globalization implementing a rapidly changing environment, businesses and government should adopt or develop their social responsibility towards society. In their publication, Corporate Social Responsibility and Strategic Market Positioning for Organizational Success studies CSR as an important concept in the positive formation as target groups. “While corporate social responsibility provides contribution for the society, it can also enhance the business operations,” said Prof. Yigit and Prof. Kirezli. Investing in CSR will not only benefit the stakeholders, but it will also prevent negative consequences in the future.

Every industry, including healthcare, can benefit from social responsibility and social business models. Business and society need each other, according to Prof. E. K. Sarter, of Glasgow Caledonian University, author of the chapter, “CSR, Public Spending, and the State”, from CSR 2.0 and the New Era of Corporate Citizenship “Successful corporations need a healthy society, and at the same time, a healthy society needs successful companies.” Prof. Sarter’s publication goes in depth of how companies have learned that giving effort to solving societal problems can help them develop their own business. As for-profit organizations have more freedom on where to navigate their spending, they can develop new businesses to solve current problems in society.

The shortage of nurses all around the globe does not fare well for the healthcare industry. "The NHS in the UK is going to lose 84,000 nurses over the next five years, the United States is going to be short 1.1 million nurses by 2020, and Australia is going to be short 85,000 nurses by 2025. So each of those countries is significantly more wealthy than New Zealand, each of those countries pays on average more money to nurses,” predicts the Auckland District Health Board nurse from a RNZ article. If the shortage continues, the hospital industry will face harsh difficulties in caring for patients, ultimately affecting the public welfare. In order to combat this global issue, it is important to continuously study social business tactics and implement it in everyday life.
For more information around business and management, click here. To ensure this research is made available to the academic community, all of these publications are featured as a part of IGI Global's InfoSci®-Journals database which offers institutions access to 4,500+ books containing over 89,000 chapters of peer-reviewed research in core subjects such as Business & Management, Computer Science & Information Technology, Education, Engineering, and Social Sciences & Humanities. InfoSci-Books offers institutions full-text PDF and HTML format with no DRM and an unlimited number of users. Purchase or recommend a free trial for your institution today.

Additionally, view the recommended readings below and recommend them to your library:

Disclaimer: The opinions expressed in this article are the author’s own and do not reflect the views of IGI Global.
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Caroline Campbell
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