Cases on Effective Digital Marketing for Competitive Organizations

Cases on Effective Digital Marketing for Competitive Organizations

Sara Santos, José Duarte Santos, Paulo Botelho Pires, Inês Veiga Pereira
Pages: 320
DOI: 10.4018/979-8-3693-5395-0
ISBN13: 9798369353950|ISBN13 Softcover: 9798369353967|EISBN13: 9798369353974
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Editor/Author Biographies
José Duarte da Rocha Santos received his PhD in Management from Vigo University. He also holds MSc in Marketing and a bachelor’s degree in Business Sciences. Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector. From 2003 to 2018, he performed the functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing. He is currently a marketing professor at the Accounting and Business School of the Polytechnic of Porto (ISCAP/P.PORTO). He is also a senior researcher at the CEOS.PP - Centre for Organizational and Social Studies of the Polytechnic of Porto, Portugal. His principal research area is customer relationship management through digital marketing.

Paulo Botelho Pires of Porto Business School, received his PhD in Management and has a master’s degree in marketing.

Inês Pereira is a Marketing and Brand manager professor at ISCAP, from Polytechnic of Porto, with expertise in branding, social marketing and corporate social responsibility. Inês has edited books, published chapters and papers in journals and international congresses with referee. She has also organized 2 international congresses on social and non profit marketing. She is the director of Business Communication Degree and Post-graduation on Management and direction of Health care institutions.
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