Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Sustainable Marketing

Chapter 21
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Meets the needs of its present consumers without compromising the ability of future generations to fulfill their own needs.
Published in Chapter:
Self-Laundering for Marketing: Maintaining Sustainability
Pelin Ozgen (Atilim University, Turkey)
Copyright: © 2019 |Pages: 16
DOI: 10.4018/978-1-5225-8491-9.ch021
Abstract
In today's world, consumption brings contentment. Consumers are glad, thinking themselves as being wealthier and more prominent by buying and consuming more, whereas companies are delighted with the increased profitability resulted by higher production levels. However, given the data on economic and social inequalities in addition to environmental resources which are coming to an end, the happiness cannot continue forever. Therefore, in this chapter, the role of marketing in the formation of consumption culture and the concept of sustainability are reviewed. Moreover, the interaction between marketing and sustainability and what these two concepts can offer for each other is discussed. To guide the companies in forming sustainability strategies, practices of respectable and pioneer companies that are included in the Guardian's “Best Sustainability Practices in Business List” are presented.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 5
Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 18
How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place
This entails aligning marketing strategies and activities with sustainability principles like environmental protection, social responsibility, and economic viability.
Published in Chapter: How to Integrate Sustainable Considerations Into the 4Ps of Marketing: Product, Price, Promotion, Place; From: Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 1
Consumerism: Some Fundamental Insights
Socially and environmentally responsible marketing addresses the needs and concerns of present and future generations.
Published in Chapter: Consumerism: Some Fundamental Insights; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 6
The Concept of Sustainability Supported by Green Marketing in Digital Communication Applied to Textile Fashion
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 20
Why Do We Need Sustainable Digital Marketing?
Sustainable marketing is a marketing strategy that focuses on promoting socially and environmentally responsible products, services, and practices.
Published in Chapter: Why Do We Need Sustainable Digital Marketing?; From: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 3
Navigating the Green Path: A Perspective on Sustainable Consumption, Business Innovation, and Customer Experience in China
The process of creating, communicating, and delivering value to customers in a manner that considers and improves social, environmental, and economic aspects over the long term.
Published in Chapter: Navigating the Green Path: A Perspective on Sustainable Consumption, Business Innovation, and Customer Experience in China; From: Sustainable Consumption Experience and Business Models in the Modern World
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 11
Harmony in Consumption: Navigating the Landscape of Eco-Conscious Marketing
A strategic approach focused on promoting products or services while minimizing environmental impact and Sfostering social responsibility.
Published in Chapter: Harmony in Consumption: Navigating the Landscape of Eco-Conscious Marketing; From: New Trends in Marketing and Consumer Science
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 3
Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions
Promotes a good or service considering the long-term impact on the environment, society, and the overall economy. Sustainable marketing employs ethical principles and socially and environmentally responsible practices in marketing plans. Sustainable marketing activities include promoting goods and services that are produced and provided in an environmentally friendly manner; minimizing the use of non-renewable resources; reducing waste and pollution; supporting social causes (cause related marketing activities).
Published in Chapter: Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions; From: Management and Marketing for Improved Retail Competitiveness and Performance
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Creating Value From Garbage: A Marketing and Circular Economy Strategy for Sustainability
The marketing orientation that meets the needs of the present, without compromising the ability of future generations to meet their own needs.
Published in Chapter: Creating Value From Garbage: A Marketing and Circular Economy Strategy for Sustainability; From: Dynamic Strategic Thinking for Improved Competitiveness and Performance
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR