New Trends in Marketing and Consumer Science

New Trends in Marketing and Consumer Science

Theodore K. Tarnanidis, Nikolaos Sklavounos
Pages: 400
DOI: 10.4018/979-8-3693-2754-8
ISBN13: 9798369327548|ISBN13 Softcover: 9798369350218|EISBN13: 9798369327555
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Editor/Author Biographies
Theodore Tarnanidis is a researcher in the Business Administration Department at the University of Macedonia. He finished his postdoctoral research at the University of Macedonia, in November 2015, in the area of sustainable entrepreneurship. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A. from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on Decision-Making Processes in Sustainable Innovations and Entrepreneurship, Conjoint Models and preference measurement techniques, modelling of purchases and consumer behavior. His work has been published in various internationally renowned scientific conferences and journals mostly from the fields of Business Administration.
Nikolaos Sklavounos is an Adjunct Lecturer at the International Hellenic University, at Perrotis College of the American Farm School and at Mediterranean College in Thessaloniki, Greece. He holds a PhD in International Business from the University of Macedonia, Thessaloniki, Greece. His research appears in the European Journal of International Management, Transnational Corporations Review, Journal of Strategy and Management, International Journal of Productivity and Performance Management, Eastern Journal of European Studies, Journal of Business Paradigms, Elsevier Procedia Economics and Finance, Springer Procedia in Business and Economics, East-West Journal of Economics and Business, Scientific Bulletin – Economic Sciences and in the proceedings of several international conferences. His academic interests include international business, international strategic alliances, strategic management, global marketing, exports, new technologies and human capital.
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