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What is Social Media for Recruitment

Improving University Reputation Through Academic Digital Branding
Means by which, people seek to know their brands and products, for their choice.
Published in Chapter:
The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities
Verónica Gutiérrez (Escuela Superior Politécnica del Litoral, Ecuador) and Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador)
Copyright: © 2021 |Pages: 19
DOI: 10.4018/978-1-7998-4930-8.ch004
Abstract
Today, social networks have become an important part of an individual's life. Most people use social networks to interact and communicate not only with people, but also with different companies or institutions in search of information. This includes higher education institutions. The role of social networks in a higher education institution is important; It helps show what the university does, what services it offers, the achievements of its students, what achievements they get, etc. Social networks, with the right strategies, can create a great impact on how students see the university and what to do, and also they become an admission tool to generate interest in future students.
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