Ariana Daniela Del Pino

Ariana Daniela Del Pino was born in 1990. Teacher for seven years, right now I work at the Espol University. Researcher of Sectorial Brands and digital e-Branding. PhD in Art from the UPV. Master in Design and Brand Management of the ESPOL-FADCOM. She has written in multiple articles and books. In 2015 she was Co-organizer of Behance Ecuador in Quito in her first two editions. She was part of the academic committee of the Master's Degree in Design and Brand Management of FADCOM. She has directed several bonding projects for vulnerable groups and EPS. She is currently developing a research project in digital branding and she is advisor in the social communication and public affairs management at the ESPOL.

Publications

The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities
The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities
Verónica Gutiérrez, Ariana Daniela Del Pino. © 2023. 19 pages.
Today, social networks have become an important part of an individual's life. Most people use social networks to interact and communicate not only with people, but also with...
Improving University Reputation Through Academic Digital Branding
Improving University Reputation Through Academic Digital Branding
Ariana Daniela Del Pino, Nuria Lloret Romero. © 2021. 340 pages.
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital...
Introduction: Academic E-Branding for Improving University Reputation
Introduction: Academic E-Branding for Improving University Reputation
Ariana Daniela Del Pino, Maria Nuria Lloret Romero, Freddy Ronald Veloz de la Torre. © 2021. 12 pages.
University digital branding is a set of strategies that have the objective of positively influencing the reputation of universities, tending to improve institutional visibility...
Branding Digital in Higher Education Institutions: Theoretical Contexts of Digital Branding in Universities
Branding Digital in Higher Education Institutions: Theoretical Contexts of Digital Branding in Universities
Ariana Daniela Del Pino, Ariana Andrea Garcia. © 2021. 17 pages.
branding is a process that allows building brands and consumer products with high market acceptance, and it has gained more popularity because more and more higher education...
The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities
The Impacts of Social Media in Higher Education Institutions: How It Evolves Social Media in Universities
Verónica Gutiérrez, Ariana Daniela Del Pino. © 2021. 19 pages.
Today, social networks have become an important part of an individual's life. Most people use social networks to interact and communicate not only with people, but also with...