This concept is defined as an amalgamation of features that can be powered by a firm (Enterprise) to affect customers to acquire its products. The marketing mix refers to the set of measures, or strategies, that a company applies to advance its brand or product in the market.
Published in Chapter:
Marketing Information Products and Services Through Digital Platforms: Tools and Skills
Roseline O. Ogundokun (Landmark University, Nigeria), Joel O. Afolayan (Michael Imoudu National Institute for Labour Studies, Nigeria), Adekanmi A. Adegun (Landmark University, Nigeria), and Abiola G. Afolabi (Michael Imoudu National Institute for Labour Studies, Nigeria)
Copyright: © 2020
|Pages: 20
DOI: 10.4018/978-1-5225-9034-7.ch005
Abstract
Library and information science (LIS) has developed gradually over a period of time taking the opportunity of technology being spread widely. Library management system (LMS) is one of such earlier areas where ICT have been applied to the operations of the library. LSM will allow librarians to be keeping greater restriction over data stores and applications containing delicate, secretive, confidential, or revealing information about customers, products, clients. The emergence of cloud computing is creating a new area of research in relation to libraries. Cloud computing is being influenced by the developers of library systems to facilitate the possibility of moving away from ILS/LMS called library services platforms (LSP). This chapter studied and reviewed cloud computing, its uses, cloud computing in libraries and projects LSPS, market information products and services, digital platforms. Recommendations were made based on the outcomes of the study.