Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately.

Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. Through multidisciplinary research and practice, specifically focusing on behavioral analysis, the book equips executives, entrepreneurs, marketers, and data analysts with the tools to make informed decisions that drive business success.

Enhancing and Predicting Digital Consumer Behavior with AI goes beyond immediate challenges, identifying future trends companies can leverage to develop new products and businesses. It also addresses the ethical implications of rapidly advancing technologies in consumer behavior analysis. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Behavioral Analytics
Consumer Behavior
Consumer Behavior & Ethics
Consumer Behavior Prediction
Consumer Experience
Consumer Sentiment Analysis
Customer Recommendation Model
Customer Segmentation Model
Data Analytics
Data Structuring
Digital Consumer
Digital Customer Relationship Management
Emotional Intelligence
Online Purchase Decision Making
Pattern Analysis

Table of Contents

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Editor/Author Biographies

Thomas Heinrich Musiolik was born in Strzelce Opolskie (Poland) and grew up in Berlin. He studied International Economics and International Management (Marketing and Communication) at the Universities of Breda (Netherlands) and Berlin (Germany). Musiolik is Chair Professor at Woxsen University, Hyderabad (India), Visiting Professor at i-University (iU), Tokyo (Japan) and doctoral student at the Berlin University of the Arts. Thomas Heinrich Musiolik is Editor-in-Chief of the Journal of Future Robot Life. He is Lecturer for Digital Brand Management, Digital Experience, Multisensory Experience and Online Communication at German, Swiss, Austrian, South American and Polish universities. He is also expert for the European Commission and reviewer for scientific publishers and journals (for example, Marketing Review St. Gallen) and author of several books and articles in journals specializing in Marketing & Communication. Musiolik is also a scientific ambassador of Brain City Berlin. Since 2011, he has been investigating the functions of the brain and the influence of digital media. The goal of his work is to understand the customer needs and to map these findings in a dynamic model. The result would be automated and perfect experiences. He is also researching the societal changes that are emerging in the context of digitization. The aim of his work is to better understand the digitization and its effects on the human brain and make it usable as an benefit for the society. Personally and as a scientist he stands for clear decisions, infectious ideas and the permanent questioning of the status quo.

Raul Villamarin Rodriguez is the Vice President at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation Applications in Human Resources from San Miguel University, Mexico. Under his leadership, Woxsen University has partnered with 50+ Leading Universities in 35 countries across 6 continents. He has been instrumental in bringing International Exchange Programs & Research opportunities with the said global partner universities for students and faculty. His areas of expertise span across the domain of Artificial Intelligence and Quantum Artificial Intelligence, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Data Analytics (Big Data), Cybersecurity Management and Knowledge Engineering. Dr. Raul has been part of significant research during his tenure, primarily through RRBM, GRLI, and PRME. He has also played vital roles in organizing renowned educational symposiums for institutions like the Oxford Brookes University, UK and European Union-government bodies in Brussels, Belgium. A young achiever, Dr. Raul, has recently been awarded in the Europe India 40 under 40 Leaders and nominated in Forbes 30 Under 30 Europe 2020. His achievements also highlight him as a registered expert in Artificial Intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission. Treading the path of thought leadership in the education domain, Dr. Raul has made his place as a member of international bodies such as GRLI Deans and Directors cohort, Harvard Business Review Advisory Council, and the Institute for Robotics Process Automation & Artificial Intelligence (IRPA AI). As a staunch knowledge contributor to his field of expertise, Dr. Raul is frequently seen as the keynote speaker and panel moderator at various national and international conferences. In addition, he has co-authored two reference books: ‘New Age Leadership: A Critical Insight’ and ‘Retail Store’e’ and has more than 70 publications to his credit. He is also a weekly contributing writer to various magazines, a notable journal reviewer, and an associate editor in renowned publications such as IEEE.

Hemachandran Kannan holds the Area Chair of the Analytics Department at Woxsen University. Dr. Hemachandran is an Advisory board member at APT AI Labs, LLC. He has been a passionate teacher with 15 years of teaching experience and 5 years of research experience. He served as an effective resource person at various national and international scientific conferences and also gave lectures on topics related to Artificial Intelligence. He was bestowed as Best faculty at Woxsen University in 2021-2022 and also in Ashoka Institute of Engineering & Technology in 2019 – 2020. He is having rich working experience in Natural Language Processing, Computer Vision, Building Video recommendation systems, Building Chatbots for HR policies and Education Sector, Automatic Interview processes, and Autonomous Robots. He is working on various real-time use cases and projects in collaboration with Industries such as Advertflair, LLC, Course5i and Apstek Corp. He has organized many International Conferences, Hackathons and Ideathon. An open-ended positive person who has a stupendous peer-reviewed publication record with more than 35 journals and international conference publications.

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