What is Generation Z (Gen Z)

Refers to the demographic cohort succeeding Millennials and preceding Generation Alpha. While specific year ranges can vary slightly, most sources place their birth years between the mid-to-late 1990s and the early 2010s. Gen Z is characterized by traits like being Digital Natives, Socially Conscious, having Entrepreneurial Spirit, Financially Cautious, Tech-Savvy, believer of Diversity and Inclusion and being pragmatic etc. as their significant qualities. Unlike previous generations who transitioned into a digital world, Gen Z grew up with the internet and mobile technology seamlessly integrated into their lives. They are comfortable navigating online platforms, utilizing social media, and consuming information digitally, Gen Z is known for its strong social conscience and activism. They are passionate about issues like climate change, racial and gender equality, and LGBTQ+ rights. They readily mobilize online and offline to advocate for change. Many Gen Zers are drawn to entrepreneurship and self-employment. They value flexibility, innovation, and making a positive impact through their work. The rise of the gig economy and online platforms has opened new avenues for their entrepreneurial spirit. Having witnessed the economic hardships faced by Millennials, Gen Z is generally more cautious about finances. They prioritize saving and making financially responsible decisions, often due to student loan debt and rising living costs. Gen Z is the most racially and ethnically diverse generation in history. They value inclusivity and challenge traditional norms around gender, sexual orientation, and identity. Gen Z is highly proficient in using technology for communication, entertainment, and learning. They readily adopt new trends and platforms, pushing the boundaries of what's possible in the digital world.Having grown up exposed to a constant flow of information, Gen Z is more skeptical and discerning about what they read or see online. They value authenticity and seek sources of information they can trust. They also take a practical approach to life, focusing on achievable goals and realistic solutions.

The generation born from 2000 until the present.

(referred also as the Centennials or iGen) People born between 1996 and 2009 (although the end of this generation is not clearly defined); they have grown with social media and are considered independent and entrepreneurial.

Generation Z refers to the demographic cohort that comes after the Millennials. While definitions can vary, it generally includes individuals born from the mid - 1990s to the early 2010s. Members of Generation Z are often characterized by their familiarity with digital technology, social media, and a globalized world.