MLA
Lahuerta-Otero, Eva, and Rebeca Cordero-Gutiérrez. "Advertising Techniques in the Digital World: The New Era of Social Communications." Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, IGI Global, 2016, pp. 1160-1176. https://doi.org/10.4018/978-1-4666-9787-4.ch083
APA
Lahuerta-Otero, E. & Cordero-Gutiérrez, R. (2016). Advertising Techniques in the Digital World: The New Era of Social Communications. In I. Lee (Ed.), Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 1160-1176). IGI Global. https://doi.org/10.4018/978-1-4666-9787-4.ch083
Chicago
Lahuerta-Otero, Eva, and Rebeca Cordero-Gutiérrez. "Advertising Techniques in the Digital World: The New Era of Social Communications." In Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, 1160-1176. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9787-4.ch083
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