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What is KPI (Key Performance Indicators)

Chapter 83
Encyclopedia of E-Commerce Development, Implementation, and Management
A set of quantifiable measures that a company uses to compare performance in terms of meeting their strategic and operational goals.
Published in Chapter:
Advertising Techniques in the Digital World: The New Era of Social Communications
Eva Lahuerta-Otero (University of Salamanca, Spain) and Rebeca Cordero-Gutiérrez (University of Salamanca, Spain)
Copyright: © 2016 |Pages: 17
DOI: 10.4018/978-1-4666-9787-4.ch083
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 18
Global Diversity Management Programs and Strategies at CEVA Logistics
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Chapter 4
The Change Potential of Social Media: Learning From Digital Business Cases
These are the critical indicators of progress toward an intended result. They have a focus on what matters most in terms of improvement and create an analytical basis for decision making.
Published in Chapter: The Change Potential of Social Media: Learning From Digital Business Cases; From: Change Management During Unprecedented Times
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