Eva Lahuerta-Otero

Eva Lahuerta-OteroEva Lahuerta-Otero got her PhD from the University of Salamanca in 2014. She works as an assistant professor in the Marketing Department of that University since 2009 where she teaches Electronic Commerce, Basics of Marketing, Sectorial marketing and International Marketing. She is also director and teacher in several courses, seminars and subjects of masters degrees related with e-commerce and social media. She writes and presents widely on topics related to social media, online advertising, click-and-mortar companies, online banking and cultural issues related with management and is the author of several publications in that areas. She is author and coauthor of various papers published in international and national journals and books.

Publications

Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez. © 2019. 13 pages.
In recent years, social media have transformed the worldwide web into a participatory community where both users and companies co-create, share, and modify content. The...
Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez. © 2018. 12 pages.
In recent years, social media have transformed the worldwide web into a participatory community where both users and companies co-create, share and modify content. The importance...
How to Promote Teaching Centers by Using Online Advertising: A Case Study
How to Promote Teaching Centers by Using Online Advertising: A Case Study
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez. © 2016. 10 pages.
Advertising Techniques in the Digital World: The New Era of Social Communications
Advertising Techniques in the Digital World: The New Era of Social Communications
Eva Lahuerta-Otero, Rebeca Cordero-Gutiérrez. © 2016. 17 pages.