Utilizing Technology to Manage Territories

Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco), Bouchra Alj (Faculty of Legal, Economic, and Social Sciences of Mohammedia, Hassan II University, Casablanca, Morocco), and Badr Bentalha (National School of Business and Management, Sidi Mohammed Ben Abdellah University, Morocco)

DOI: 10.4018/979-8-3693-6854-1

ISBN13: 9798369368541|ISBN13 Softcover: 9798369368558|EISBN13: 9798369368565

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Description & Coverage

Description:

The quest for attractiveness and sustainability is a pressing concern for territories in the 21st century. Cities, regions, and local communities must rethink their management and development strategies to address complex environmental, social, and economic challenges. "Territorial Smart Management" has emerged as an innovative approach that leverages technologies like artificial intelligence, the Internet of Things, and blockchain to create more efficient, attractive, and sustainable territories. Understanding how these technologies can transform territorial management, optimize resources, and foster collaboration to tackle contemporary challenges like urbanization, climate change, and competitiveness is essential for modern planning.

Utilizing Technology to Manage Territories provides practical tools, case studies, and best practices for applying smart management solutions to improve operational efficiency and socio-economic inclusion. This volume offers valuable insights for those seeking to navigate the future of smart and sustainable territorial management, making it an essential resource for researchers, policymakers, consultants, technology developers, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Artificial Intelligence
Customer Engagement
Datafication Approach
Digital Marketing
Economic Intelligence
Entrepreneurship
Neural Networks
Port Territories
Promotion of Customer Engagement
Public-Private Partnerships
Smart Cities
Sustainable Development
Territorial Marketing
Traffic Management
Urban Mobility
Vocational Education

Reviews & Statements

The research in my chapter, "Impact of Digital Government on the Territories of Public Sector Reform: A Bibliometric Analysis" is crucial as it uncovers how digital government initiatives drive transformation in public sector operations, efficiency, and citizen engagement. By analyzing existing literature, it highlights key trends, gaps, and opportunities, offering insights to policymakers and researchers for advancing effective and equitable governance

– Muhammad Younus

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Editor/Author Biographies

Lhoussaine Alla is a professor in management sciences at the National School of Applied Sciences, and a researcher at the LAREMEF laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. He is a permanent professor of various marketing management modules at Sidi Mohamed Ben Abdellah University in Fez (Morocco) and in several public and private business graduate schools. He is an accredited professional expert in Training Engineering, Professional Coaching and Mentoring young entrepreneurs. After a PhD thesis on creating value for the customer and its impact on the overall performance of companies, Prof. Lhoussaine Alla invested more in scientific research in marketing, through various scientific contributions in the form of participation in international conferences and symposia and scientific publications, in various themes inherent to Marketing (customer value creation, customer behaviour, e-marketing, customer experience, sales performance, Marketing Data Analytics, territorial marketing, territorial attractiveness, territorial economic intelligence, ...), finance (stock market performance, financial analysts, financing package,...), entrepreneurship (entrepreneur profile, startups, entrepreneurial resilience,...), tourism (tourist attractiveness, visitor behaviour, tourism, performance of tourist destinations,...), logistics (SC, SCM, SSCM, Green SCM, logistics performance,...). Prof. Lhoussaine ALLA is also (co)editor of the e-book “Integrating Intelligence and Sustainability into supply chains. IGI Global. DOI: 10.4018/979-8-3693-0225-5” and Editor-in-chief of the scientific journal Alternatives Managériales et Economiques (AME), indexed by IMIST-CNRST and Cairn. Prof. Lhoussaine ALLA is also (co)coordinator of many scientific events devoted to marketing research. As a scientific and educational accumulation, in his capacity as editor of numerous books, especially in collaboration with IGI Global, Prof ALLA has been able to mobilize a large community of imminent researchers and experts on a global scale, to share the fruits of their relevant and innovative research in the implementation, supervision, evaluation, control and reinvention of innovative solutions developed through data engineering and AI in marketing. He is co-editor of several collective works including: “Integrating Intelligence and Sustainability in Supply Chains”, “AI and Data Engineering Solutions for Effective Marketing”, “Data Collection and Analysis in Scientific Qualitative Research”, Applying Qualitative Research Methods to Management Science, Utilizing Technology to Manage Territories, Sustainable and Intelligent Territorial Marketing and Entrepreneurship. Prof ALLA is the coordinator of a team of young researchers very dynamic and talented, with complementary profiles, creating a friendly space for high-level scientific research.

Prof. Bouchra Alj is a professor and researcher in management sciences, with more than 22 years of experience, having gained international recognition through her contributions to the management of organizations, public finances and taxation. After obtaining her PhD at the Mohammed V University, Faculty of Legal, Economic and Social Sciences (FSJES) in Rabat-Agdal, she joined the Cadi Ayyad University in Marrakech before joining the Hassan II University in Casablanca, where she is currently working for the FSJES in Mohammedia. She coordinates the Accounting – Finance – Taxation course and teaches specialized modules covering bachelor’s, master’s and doctoral degrees, such as management of organizations, corporate taxation, tax audit, entrepreneurship and management science research methodology. Prof. Bouchra ALJ is also the head of a research team within the Research Laboratory in Economics, Management and Strategies of Organizations (LAREMSO), where she leads innovative research projects and supervises doctoral theses as well as graduate and master’s degree projects. Under his direction, the team explores a variety of topics related to finance, economics, management and econometrics, focusing on an interdisciplinary approach to address concrete and current issues. In addition to her academic responsibilities, Prof. Bouchra ALJ is the author of several books, including on income taxation in Morocco and management of organizations. As the Director of Publication for The Economics & Management Review ( ), a journal indexed on IMIST, she is actively contributing to the dissemination of original research, Strengthening links between Moroccan researchers and the international scientific community. She is also a member of several scientific and editorial committees for renowned academic journals. Her work as a private sector consultant allows her to integrate the latest developments in management and taxation into an international context, bridging the gap between theory and practice. Prof. Bouchra ALJ regularly publishes in national and international academic journals, and her research is presented at renowned conferences around the world. His research is oriented towards management, public finance and taxation, with a particular interest in tax psychology and tax justice. She is also co-author of articles published in English and French, thus broadening the scope of her contributions. Very active on the national and international academic scene, Prof. Bouchra ALJ is frequently invited to sit on juries and panels of national and international conferences and plays a key role in organizing and hosting seminars, seminars and study days for committed researchers. She frequently participates in scientific and project evaluation committees, thus strengthening her influence in the field of management sciences.

Prof. Dr. Badr Bentalha teaches Supply Chain and Operations Management at National School Of Business and Management – Fez, Sidi Mohamed Ben Abdellah University – Morocco. Dr. Bentalha investigates the structural dynamics and control of complex networks, applying his findings to supply chain management, Industry 4.0, risk analysis, and digital supply chains. His pioneering research has established seminal academic and practical approaches for sustainable and intelligent supply chain optimization. Using optimization, simulation, control theory, and AI, he tackles real-world supply chain and operations challenges. His work emphasizes the intersection of supply chain management, operations research, industrial engineering, and digital technology. As a professor, he teaches undergraduate, graduate, and, doctoral courses in operations management, supply chain management, logistics, management information systems, and strategic management. Through guest lectures, webinars, and scholarly presentations, he engages students and fosters an active learning environment. He aims to equip future industry leaders with the management knowledge and technological skills to build more resilient, adaptable, and sustainable supply chain operations. Dr. Bentalha's academic background includes management and economics, operations research, and supply chain management. He studied management operations and supply chain management, graduating with honors. He earned PhD degrees and completed an aggregation in economics and management. Before entering academia, he primarily worked in industry and consulting, focusing on process optimization in manufacturing, logistics, and ERP systems. His practical experience includes numerous operations research and process optimization projects for operations design, logistics, scheduling, and supply chain management. Before joining the Fez National School of Business and Management, he was a professor of economics and management preparatory classes since 2009. Dr. Bentalha's influential research is cited in supply chain management and logistics. His publication record includes over 60 papers in prestigious academic journals such as the International Journal of Logistics Systems and Management, International Journal of Business Performance Management, International Journal of Business and Technology Studies, Journal of Environmental Issues and Climate Change, and Economical Managerial Alternatives. He is also the author of three books: Netnography: Principles, Method, and Ethics, Internal Audit of Treasury and Cash Management: Report on the Audit of Treasury and Integrating Intelligence and Sustainability in Supply Chains. Professor Bentalha specializes in supply chain and operations management, operations research, and service management. He is passionate about integrating knowledge across disciplines to solve real-world problems. He has delivered numerous invited plenary talks, keynotes, and panel discussions at conferences and global webinars. He serves as Associate Editor of the Economical Managerial Alternatives journal and is on the editorial boards and advisory committees of several other publications. He regularly presents his research and has chaired organized program committees, and served on advisory boards for over 60 international conferences in supply chain management, operations, management studies, control theory, and information science. He is a member of numerous scientific committees of international journals and conferences. Since 2009, Mr. Bentalha has helped sundry companies implement an audit system, resolve issues, and improve performance.

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