In the 21st century, the tourism industry is facing a new challenge—an urgent need to adapt to a world dominated by connectivity and digital strides. The shift brought about by advancing technology not only alters the face of cultural exploration but also compels us to confront the profound implications of this transformative era. From the immersive realms of augmented reality to the untapped potential of big data analytics, technology doesn't merely enhance visitor experiences; it emerges as a formidable force for preserving and sharing the diverse heritage of cultures worldwide. The crux of this profound transformation lies at the heart of our exploration—the intersection of technology and cultural tourism, unraveling its multifaceted impacts on accessibility, authenticity, sustainability, and ethics. It is in the understanding and resolution of these intricacies that the compelling insights of Technological Innovation in Global Cultural Tourism come to light.

As scholars venture into the uncharted territory where technology and cultural tourism converge, the book emerges as an indispensable guide, promising to reveal the complexities of this evolving landscape. The intersection of technological innovation and cultural tourism serves as the central theme, inviting readers to grapple with the potential to revolutionize exploration and redefine the very essence of how we connect with cultural heritage. Within these pages, theoretical frameworks and empirical research findings unfold, providing professionals with the critical tools to navigate this revolutionary terrain. Real-world case studies peel back layers, revealing successful technology implementations that have not only enhanced visitor experiences but have also breathed new life into preservation efforts and community engagement.

For academics, industry professionals, and decision-makers, this book not only unveils the intricacies of technology's role in cultural tourism but also anticipates emerging technologies poised to further revolutionize travel experiences. It beckons the reader to grapple with questions of sustainability, authenticity, and ethics, offering a resource for navigating the evolving landscape. As Technological Innovation in Global Cultural Tourism takes its place as a cornerstone in the discourse, it equips its audience with the knowledge and insights necessary to make informed decisions that drive growth, innovation, and sustainable development within their organizations. The challenges are formidable, but within them lie opportunities to shape a future where technology harmoniously intertwines with the preservation and celebration of our global cultural heritage.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Accounting Systems for Tourism
Climate Change in Tourism
Coastal and Marine Tourism
Community-Based Tourism
Dark Tourism
Destination Marketing and Management
Ecotourism
Entrepreneurship in Tourism
Event Management
Gastronomic Tourism
Governance and Tourism
Halal Tourism
Health Tourism
Heritage Tourism

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Editor/Author Biographies

Fathilah Ismail is a PhD holder and a senior lecturer in the Department of Tourism Management, Faculty of Business, Economics, and Social Development, Universiti Malaysia Terengganu, Malaysia.

Siti Nur ‘Atikah Zulkiffli is an accomplished Associate Professor with over a decade of experience in teaching Management at the Faculty of Business, Economics, and Social Development (FPEPS) within Universiti Malaysia Terengganu. She brings a wealth of academic expertise to her role, supported by a Bachelor of Management (Marketing) degree from Kolej Universiti Sains dan Teknologi Malaysia (formerly known as KUSTEM, now UMT), a Master of Business Administration (MBA) from Universiti Teknologi MARA, and a Ph.D. in Strategic Management earned from the University of Wollongong, Australia in 2012. Her doctoral research delved into the corporate competitive capabilities, supply chain operational capabilities, and supply chain integration of Malaysian SMEs.She has been instrumental in educating students in a range of areas, including Strategic Management, Merchandising and Purchasing Management, Change Management, Entrepreneurship, and Social Marketing. Currently, she holds the positions of the Coordinator of Alumni affairs. She has previously served as the Coordinator of Project Paper Management for the MBA program.

Nur Amalina Mohamad Zaki is a Senior Lecturer at Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu (UMT). Amalina received her bachelor’s degree (BSC in Business Administration with triple majors: Management, International Business, and Business Information System) from Indiana University, Bloomington USA in 2007. She then pursued her master (Master of Business Administration with specialisation in Marketing) from Western Michigan University, Michigan USA. Amalina holds a PhD in Marketing from Griffith University, Australia in 2017 with a doctorate study titled “An Exploratory Study Social Media Role in Business-to-business Relationship Marketing in Malaysia”. She also went for a post-doctoral degree at University of Sydney, Australia in 2018. Her research interests are in the field of Relationship Marketing. Currently, she holds several domestic and international research grants. Amalina has been participating in several innovation competitions within Universiti Malaysia Terengganu as well as to the national level. Among the innovation competitions she has participated include Hari Inovasi PPAL 2021, Research and Teaching Innovation Competition (RTIC) 2021, Karnival Inovasi @UMT 2022, Minggu Penyelidikan dan Inovasi (MP1) 2022, Anugerah Pembelajaran & Pengajaran 2022, and Anugerah Khas YB Menteri Pendidikan Malaysia: Rekabentuk Kurikulum dan Penyampaian Inovatif (AKRI) 2022.

Jumadil Saputra is a Ph.D. holder and works as a senior lecturer in the Department of Economics, Faculty of Business, Economics, and Social Development, Universiti Malaysia Terengganu, Malaysia. Currently, he has supervised and graduated 21 undergraduate students for completing the final year project and a total of 8 undergraduate students in progress completing their final year project. For the postgraduate student, he has supervised 5 master students, and 45 Ph.D. students with 9 students are role as the main supervisor. Further, there are 20 students, supervisory, and 15 internship students. He is a co-researcher for 12 grants, which is the university, national and international levels. Besides, starting from 2018 to 2020, he has published 265 articles journal and proceedings Scopus and 27 WoS articles journal and proceedings indexed. His research areas are Quantitative Economics (Microeconomics, Macroeconomics, and Economic Development), Econometrics (Theory, Analysis, and Applied), Islamic Banking and Finance, Risk and Insurance, Takaful, i.e., financial economics (Islamic), mathematics and modeling of finance (Actuarial), Qualitative and Quantitative Research.

Noor Zatul Iffah Hussin is a PhD holder and a senior lecturer in the Department of Tourism Management, Faculty of Business, Economics, and Social Development, Universiti Malaysia Terengganu, Malaysia.

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