Myth in Modern Media Management and Marketing

Myth in Modern Media Management and Marketing

Release Date: June, 2019|Copyright: © 2019 |Pages: 317
DOI: 10.4018/978-1-5225-9100-9
ISBN13: 9781522591009|ISBN10: 1522591001|ISBN13 Softcover: 9781522591016|EISBN13: 9781522591023
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Description & Coverage
Description:

The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence.

Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Advertising
  • Big Data
  • Blogosphere
  • Brand Management
  • Digital Era
  • Mass Communications
  • Online Campaigning
  • Social Media
  • Storytelling Marketing
  • Virtual Media
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Editor/Author Biographies

Jan Kreft is an Associate Professor at Jagiellonian University in Krakow. Faculty of Management and Social Communication. Member of The European Media Management Association. Editor-in-chief of “Journal of Media Management”, Jagiellonian University. Author about 100 publications covering various issues in terms of: new media management.

Sylwia Kuczamer-Kłopotowska is Doctor of Economics in Management Science, Master of Management at the University of Gdansk. Completed also postgraduate studies in banking, finance and foreign trade. Assistant Professor in Marketing Department at the Faculty of Management at the University of Gdansk. For many years professionally practised marketing of financial services in banking sector. Author of several scientific and industry publications, mainly in the field of new media, modern forms of marketing communications, social media and financial services marketing. Member of Polish Scientific Marketing Association, Polish Communication Association and Pomeranian Scientific Institute. The key areas of scientific interest include in particular: marketing communications, new media, social media, advertising, marketing research and marketing of financial services.

Anna Kalinowska-Żeleźnik, PhD, (Doctor of Humanities in Political Science from the Faculty of Social Sciences of the University of Gdansk, Poland) is an Assistant Professor at the Faculty of Social Sciences of University of Gdańsk. In her research work she deals with the analysis of tools and techniques used in social communication and marketing communication, with particular emphasis on new media and eventing, as well as business tourism. She is the author of over 40 scientific and industry publications and a member of Polish Communication Association, Polish Political Science Association and Polish Association for European Studies.

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