Jan Kreft

Jan Kreft is an Associate Professor at Jagiellonian University in Krakow. Faculty of Management and Social Communication. Member of The European Media Management Association. Editor-in-chief of “Journal of Media Management”, Jagiellonian University. Author about 100 publications covering various issues in terms of: new media management.

Publications

Myth in Modern Media Management and Marketing
Myth in Modern Media Management and Marketing
Jan Kreft, Sylwia Kuczamer-Kłopotowska, Anna Kalinowska-Żeleźnik. © 2019. 317 pages.
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more...
Myth and Storytelling: The Case of the Walt Disney Company
Myth and Storytelling: The Case of the Walt Disney Company
Monika Boguszewicz-Kreft, Jan Kreft, Piotr Żurek. © 2019. 28 pages.
Myth and mythologization have been accompanying organizations, their leaders, and even their products. Considering management, the history of an organization, its models, and...
Algorithm as Demiurge: A Complex Myth of New Media
Algorithm as Demiurge: A Complex Myth of New Media
Jan Kreft. © 2017. 21 pages.
Plato's Demiurge is the quintessence of perfection and power. “Whatever comes from me is indestructible unless I, myself, wish it to be destroyed” - says the creator of the...
Aggregators News Sources of Main Portals in Poland
Aggregators News Sources of Main Portals in Poland
Jan Kreft, Mariana Petrova. © 2017. 18 pages.
Aggregation of media content comes as a popular form of media market activity which is supposed to facilitate access to information in the conditions of its excessive amount. It...