In the dynamic landscape of the digital era, the healthcare industry faces the critical challenge of transforming its marketing strategies to create a consumer-centric health culture. Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, offers a comprehensive solution to this pressing problem. The book presents a forward-thinking approach, bridging the gap between innovative technologies such as artificial intelligence, augmented reality, blockchain, and mobile applications, and innovative marketing methodologies in healthcare. By equipping healthcare professionals, policymakers, and marketers with practical insights, empowers them to thrive in the ever-changing healthcare landscape.
With its persuasive and insightful content, the book delves into various aspects of healthcare marketing. It explores the historical development and status of healthcare marketing, the evolution of needs and demands in healthcare markets, and value-driven strategies for the digital era. It also covers crucial topics like patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. Through real-world examples and empirical research findings, the book offers a roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through marketing efforts.
Modern Healthcare Marketing in the Digital Era targets students, educators, healthcare professionals, policymakers, and researchers alike. By leveraging the insights provided, stakeholders can stay ahead of the curve, embrace digital innovations, and create a consumer-centric health culture. This book serves as a vital resource, guiding the industry towards a future where healthcare marketing blends seamlessly with innovative technologies, ultimately leading to superior patient care and satisfaction.