Kakhaber Djakeli

Kakhaber Djakeli was Fulbright Scholar at Yale University in the School of Public Health during 2006-2007. He received the Research Scholarship of German Academic Exchange Service during, 1998, 2004, 2009, 2013 and. 2016 and worked at Leibniz University of Hanover LUH, He delivered his classes in American and German Universities, during 2003-2020. He is now an associate professor at University of Georgia, in Georgia and a visiting Professor at Lublin University in Poland. Kakhaber Djakeli publish his works about Marketing, Health Economy, Health marketing, Healthcare reforming.

Publications

Modern Healthcare Marketing in the Digital Era
Modern Healthcare Marketing in the Digital Era
Kakhaber Djakeli. © 2024. 286 pages.
Modern Healthcare Marketing in the Digital Era , edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the...
Healthcare Marketing, Meaning, Historical Development, Applications, and Current Status
Healthcare Marketing, Meaning, Historical Development, Applications, and Current Status
Kakhaber Djakeli. © 2024. 25 pages.
Artificial intelligence with virtual reality and the overwhelming digitalization in the next 10 years will change the role of healthcare marketing from managing to creation of...
Cross-Sector Partnerships and Relationship Marketing in Healthcare: The Example of Fairy Tale Therapy in Children's Hospitals in Poland
Cross-Sector Partnerships and Relationship Marketing in Healthcare: The Example of Fairy Tale Therapy in Children's Hospitals in Poland
Agnieszka Żak, Kakhaber Djakeli, Edyta Bielińska-Dusza. © 2024. 29 pages.
The aim of this chapter is to assess the potential of fairy tale therapy as a comprehensive relationship marketing tool in the context of cross-sectoral partnerships. The chapter...
Sustainable Healthcare Reforming Model Based on Marketing: Case of Georgia
Sustainable Healthcare Reforming Model Based on Marketing: Case of Georgia
Kakhaber Djakeli. © 2023. 17 pages.
Discourse about sustainable marketing is not finished. The theme is very current, and it involves either business or government responsibility of sustainability, green marketing...
The Branding of Political Leaders: Hamid Karzai as a Political Brand and His Matrix of Brand Awareness and Positive Image
The Branding of Political Leaders: Hamid Karzai as a Political Brand and His Matrix of Brand Awareness and Positive Image
Kakhaber Djakeli. © 2022. 12 pages.
This chapter explores the success secrets of political figures, described by the matrix of brand awareness and a positive image. The leaders became famous in the political scene...
Expecting Transformation of Marketing During the Post-Pandemic New Normal: Qualitative Research of Marketing Managers in Georgia
Expecting Transformation of Marketing During the Post-Pandemic New Normal: Qualitative Research of Marketing Managers in Georgia
Iza Gigauri, Kakhaber Djakeli. © 2021. 18 pages.
COVID-19 has impacted economic and social dimensions around the globe. It triggered changes in consumer behavior requiring marketing efforts to be rethought from the...