The Internet of Behavior (IoB) is reshaping industries by providing deeper insights into human actions, preferences, and decision-making patterns. By analyzing data from wearables, online interactions, and smart devices, IoB enables organizations to deliver highly personalized services, improve public health strategies, and optimize urban environments. This convergence of technology and behavioral science holds the potential to drive innovation across sectors, enhancing user experiences and operational efficiency. At the same time, the rapid growth of IoB raises important questions about data privacy, security, and ethical responsibility, highlighting the need for careful governance. As IoB continues to evolve, its impact on society will be profound, influencing everything from business practices to policy development.
Mapping Human Data and Behavior With the Internet of Behavior (IoB) provides a comprehensive and practical resource to understanding, analyzing, and leveraging the IoB. It provides the knowledge and tools necessary to harness the transformative potential of IoB technologies while addressing the ethical and privacy considerations inherent in this field. Covering topics such as artificial intelligence (AI), neural networks, and performance evaluation, this book is an excellent resource for researchers, academicians, students, data scientists and analysts, IoT professionals, healthcare professionals, and more.