Marketing in the XXIst century: Digital Transformation and New Experiences refers to the process of using digital technologies to transform marketing strategies and processes, resulting in a more effective and efficient approach to marketing. This involves the integration of technology into all aspects of marketing, including product development, promotion, distribution, and customer service.
In recent years, marketing has undergone significant changes due to the widespread adoption of technology. The rise of social media, mobile devices, and big data analytics have all had a profound impact on how companies approach marketing. As a result, many organizations are now investing in digital transformation initiatives to stay competitive in the marketplace, and promote better quality of life.
The publication will explore the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that come with implementing digital transformation initiatives. Additionally, the publication will discuss new marketing tendencies related to technology, people, and processes, such as the use of artificial intelligence and machine learning in marketing, omnichannel communications, the importance of customer experience, mapping the customer journey, and the need for organizations to embrace agility and flexibility in their marketing strategies, resulting in preference and loyalty to the provider of content. Overall, this publication will provide insights into the evolving landscape of marketing and digital transformation, and the opportunities and challenges that companies face as they navigate this rapidly changing environment.