Integrating AI-Driven Technologies Into Service Marketing

Integrating AI-Driven Technologies Into Service Marketing

Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh
Pages: 330
DOI: 10.4018/979-8-3693-7122-0
ISBN13: 9798369371220|ISBN13 Softcover: 9798369371237|EISBN13: 9798369371244
Hardcover:
Forthcoming
$315.00
Benefits & Incentives
TOTAL SAVINGS: $315.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Hardcover:
Forthcoming
$315.00
Benefits & Incentives
TOTAL SAVINGS: $315.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
Forthcoming
$315.00
Benefits & Incentives
TOTAL SAVINGS: $315.00
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
E-Book:
Forthcoming
$315.00
Benefits & Incentives
TOTAL SAVINGS: $315.00
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
Hardcover +
E-Book:
Forthcoming
$380.00
Benefits & Incentives
TOTAL SAVINGS: $380.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
Hardcover +
E-Book:
Forthcoming
$380.00
Benefits & Incentives
TOTAL SAVINGS: $380.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
Softcover:
Forthcoming
$240.00
Benefits & Incentives
TOTAL SAVINGS: $240.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Softcover:
Forthcoming
$240.00
Benefits & Incentives
TOTAL SAVINGS: $240.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Article Processing Charge:
Forthcoming
$1,950.00
Benefits & Incentives
TOTAL SAVINGS: $1,950.00
Description & Coverage
Description:

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies.

Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence (AI)
  • Customer Engagement
  • Destination Management
  • Edge Artificial Intelligence (AI)
  • Emerging Economies
  • Industry 4.0
  • Industry 5.0
  • Influencer Marketing Campaigns
  • Market Segmentation
  • Religious Tourism
  • Resource Optimization
  • Sentiment Analysis
  • Service Delivery Systems
  • Social Media
  • Supervised Learning Models
  • Virtual Reality (VR)
Download OnDemand Chapters Banner
Table of Contents
Search this Book:
Reset
Editor/Author Biographies
Pankaj Kumar Tyagi is an accomplished academician, researcher, and consultant. He is presently working as Professor at Chandigarh University, Mohali, India. Dr. Tyagi is an alumnus of Hemwati Nandan Bahuguna Garhwal University (Central University) and Kurukshetra University. He has over 20 years of experience in the industry, teaching, training, consultancy, and expertise in destination management, travel process and disruptive technologies. He has published over 40 research papers in international journals indexed in the quality database and authored/edited 15 books. He is a reviewer for many international tourism, management, and technology journals. disruptive technologies, sustainable development, meaningful tourism, marketing management, community based development, leisure and International tourism.
Amrik Singh is working with Lovely Professional University, Punjab, India. He is PhD in Hospitality Management from Kurukshetra University, India. His area of expertise in tourism and hospitality, human resource management, sustainability, waste management, green practices, restaurant and resort management. He has published more than 35 research papers including peer reviewed, ugc indexed and scopus indexed research articles and book chapters. He is associated as editorial board members and reviewers with reputed and scopus indexed journals.
Vipin Singh is a distinguished expert in the field of Tourism and Hospitality Management, known for his in-depth knowledge and extensive experience.r. With over a decade of diversified experience, Dr. Vipin Singh has made significant contributions both in the hotel industry and academia. His expertise spans a wide range of areas, making him a valuable asset in the field. In his illustrious career, Dr. Vipin Singh has had the privilege of working with renowned establishments like Taj Hotel and Domino's Pizza. During his time in the hotel industry, he has successfully managed operations, ensuring the seamless functioning of the establishments under his care. His hands-on approach and leadership skills have proven instrumental in enhancing efficiency and guest satisfaction.
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.