Integrating AI-Driven Technologies Into Service Marketing (2 Volumes)

Integrating AI-Driven Technologies Into Service Marketing (2 Volumes)

Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh
Release Date: August, 2024|Copyright: © 2024 |Pages: 871
DOI: 10.4018/979-8-3693-7122-0
ISBN13: 9798369371220|EISBN13: 9798369371244
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Description & Coverage
Description:

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies.

Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence (AI)
  • Customer Engagement
  • Destination Management
  • Edge Artificial Intelligence (AI)
  • Emerging Economies
  • Industry 4.0
  • Industry 5.0
  • Influencer Marketing Campaigns
  • Market Segmentation
  • Religious Tourism
  • Resource Optimization
  • Sentiment Analysis
  • Service Delivery Systems
  • Social Media
  • Supervised Learning Models
  • Virtual Reality (VR)
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Editor/Author Biographies
Vipin Nadda is a competent, conscientious and motivated academic professional driven with well organized team spirit and goal oriented approach. Nadda is currently serving as Lecturer and Programme Manager (Postgraduate-tourism & Hospitality) with University of Sunderland in London. A science graduate with MBA (Marketing), MTA (Tourism) and PhD(Tourism Management), Nadda has more than fifteen years of Experience in academics and Industry. Besides this, also published two books and presented papers in various international seminars and Global conferences. Nadda also freelances as ‘Education development consultant’ for University of East London, Glyndwr University,Anglia Ruskin University, Director of studies for PhD with Cardiff Metropolitan University UK, ‘Member of Academic Council’ and Chief Examiner for Confederation of Tourism and Hospitality, London. As an experienced academician, Nadda has been Lecturing a variety of courses ranging from Marketing, HR in ‘Business and Management’ to ‘International Tourism and Hospitality Management’ in the UK as well as overseas.
|Pankaj Tyagi - Editor|Dr. Pankaj Kr. Tyagi is an accomplished academician, researcher, and consultant. He is presently working as Professor at Chandigarh University, Mohali, India. Dr. Tyagi is an alumnus of Hemwati Nandan Bahuguna Garhwal University (Central University) and Kurukshetra University. He has over 2 decades of experience in the industry, teaching, training, consultancy, and expertise in destination management, travel process and disruptive technologies. He has published over 40 research papers in international journals indexed in the quality database and authored/edited 15 books with premium publications Like IGI-GLOBAL, Emerald Publications, CRC, Apple Academic Press and many more. He is a reviewer for many international tourism, management, and technology journals. His area of expertise is Travel Technologies, Sustainable Development Goals, Disruptive Technologies, Community Based Tourism, Meaningful Tourism, Hospitality Operations, Events and Festivals, Digital Innovation in Service Sector etc.
Amrik Singh is working with Lovely Professional University, Punjab, India. He is PhD in Hospitality Management from Kurukshetra University, India. His area of expertise in tourism and hospitality, human resource management, sustainability, waste management, green practices, restaurant and resort management. He has published more than 42 scopus indexed research articles and book chapters. He is associated as editorial board members and reviewers with reputed and scopus indexed journals.
Vipin Singh is a distinguished expert in the field of Tourism and Hospitality Management, known for his in-depth knowledge and extensive experience.r. With over a decade of diversified experience, Dr. Vipin Singh has made significant contributions both in the hotel industry and academia. His expertise spans a wide range of areas, making him a valuable asset in the field. In his illustrious career, Dr. Vipin Singh has had the privilege of working with renowned establishments like Taj Hotel and Domino's Pizza. During his time in the hotel industry, he has successfully managed operations, ensuring the seamless functioning of the establishments under his care. His hands-on approach and leadership skills have proven instrumental in enhancing efficiency and guest satisfaction.
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