The findings and conclusions of these cases act as a guide to business venturers in maintaining MNC/MNE operations to secure their businesses' success. Most of these case studies highlight the impact of culture—especially organizational culture to the effectiveness of organizational performance. As could be gleaned from most of their findings, the proper approach to organizational effectiveness is through the management of cultural differences. Thus, this concerted effort shall serve as a very important reference guide to the management of multinational firms how national or regional values and the cultural competencies of managers and other human resources shall influence corporate values and affect business success.Wherever they are located, MNCs and MNEs must survive; therefore, these entities will do whatever necessary to achieve their goals. Even if sacrificing their globalization gains by adopting more and more local values and incorporating them to their own organizational culture, it is their way to globalization.
– Dr. Ghassan Al-Qaimari, Fujairah College, United Arab Emirates
This book provides the features of globalism as such, that is to say, taking into the account not only mega-trends but also the different nuances of reality.[...] The writers of this book are specialists of intercultural themes and globalism and they are acting research and educational positions in various universities and research institutes all over the world. Book provides relatively impartial perspective for Globalism, because its authors are from different continents and several countries: USA, UK, China, Germany, Italy, Grenada, Japan, Mexico, Poland, Canada, France and Brazil. Therefore, the book provides as a whole multicultural perspective for various viewpoints of globalism increasing the relevance of the content.
– PhD Rauno Rusko - Lecturer of Management at the University of Lapland- International Journal of Innovation in the Digital Economy
This volume offers a profound and thorough analysis of the impact of the cultural factor on internationalization as a process. Both the theoretical and empirical quality of the studies is considerable. This is a well-informed book that explores and enlightens a very important research area for anybody interested in the impact that culture plays within the internationalized business world and vice-versa—the modifications national culture suffer under the impact of international business.
– Anatolie Caraganciu, Professor in the Lucian Blaga University of Sibiu, Romania