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About Us

Vishwanathan Iyer

Vishwanathan Iyer is an Asst Professor with Sri Balaji University Pune. He is a research enthusiast and contributes for research paper regularly. Many of this research papers are published and presented in various National and international conferences. He has one Patent registered in his name.

Publications

The Power of Influence: Unleashing the Potential of Influencer Marketing

This chapter provides an overview of influencer marketing, its evolution, development, and popularity in recent years. It emphasizes the significance and potential of influencer...

The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment

This study examines the influence of the rise of over-the-top (OTT) platforms leading towards binge watching, thereby analyzing their effect on the health of an individual and...

Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students

Social media platforms have become an integral part of the lives of students worldwide. Among these platforms, Instagram stands out as one of the most popular and influential....

Bridging Genomic Data and CRM: Revolutionizing Customer Engagement

The combination of genetic data and CRM systems has pushed customer engagement into a new world, totally transforming the traditional marketing strategies. This chapter explores...