MLA
Somani, Pritesh Pradeep, et al. "The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment." The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production, edited by Nithin Kalorth, IGI Global, 2024, pp. 195-213. https://doi.org/10.4018/979-8-3693-0116-6.ch012
APA
Somani, P. P., Gupta, U., Iyer, V. H., Behare, N., Mahajan, R. D., & Singh, M. (2024). The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment. In N. Kalorth (Ed.), The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production (pp. 195-213). IGI Global. https://doi.org/10.4018/979-8-3693-0116-6.ch012
Chicago
Somani, Pritesh Pradeep, et al. "The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment." In The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production, edited by Nithin Kalorth, 195-213. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-0116-6.ch012
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