Vishwanathan Hariharan Iyer

CA Vishwanathan Iyer is associated with academics for 29 years. He specialises in Financial Accounting and Financial management. To gain better insights about the world of finance, he qualified as a Chartered Accountant in 2005. To explore academics, he pursued for a doctorate and qualified as a Ph.D. holder in June 2021. During this period, his inclination towards Research increased to a great extent. He has 14 Research papers to his credit, which were presented and published at various National and International conferences. His paper is published in UGC care journal as well. His paper with a student, Mr Gangesh Dubey, was declared as the Best Paper at National Conference conducted by Vedanta College, Ulhasnagar in April 2023. He believes Research holds great significance in the academic field and hopes to publish papers and submit chapters in Scopus Indexed publications and ABDC Journals at the earliest.

Publications

The Power of Influence: Unleashing the Potential of Influencer Marketing
The Power of Influence: Unleashing the Potential of Influencer Marketing
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani. © 2024. 36 pages.
This chapter provides an overview of influencer marketing, its evolution, development, and popularity in recent years. It emphasizes the significance and potential of influencer...
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
Pritesh Pradeep Somani, Ushmita Gupta, Vishwanathan Hariharan Iyer, Nitesh Behare, Rashmi Darshan Mahajan, Meenakshi Singh. © 2024. 19 pages.
This study examines the influence of the rise of over-the-top (OTT) platforms leading towards binge watching, thereby analyzing their effect on the health of an individual and...
Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
Pritesh Pradeep Somani, Ushmita Gupta, Rashmi Mahajan, Vishwanathan Iyer, Nitesh Behare, Meenakshi Singh. © 2024. 15 pages.
Social media platforms have become an integral part of the lives of students worldwide. Among these platforms, Instagram stands out as one of the most popular and influential....
Bridging Genomic Data and CRM: Revolutionizing Customer Engagement
Bridging Genomic Data and CRM: Revolutionizing Customer Engagement
Nitesh Behare, Rashmi D. Mahajan, Shubhada Nitesh Behare, Pritesh Pradeep Somani, Vishwanathan Iyer, Ashwin Megha, Shital Gupta. © 2024. 22 pages.
The combination of genetic data and CRM systems has pushed customer engagement into a new world, totally transforming the traditional marketing strategies. This chapter explores...
The Rise and Rise of Artificial Intelligence in the World of Finance
The Rise and Rise of Artificial Intelligence in the World of Finance
Vishwanathan Hariharan Iyer, Ushmita Gupta, Pritesh Pradeep Somani, Nitesh Behare, Rashmi Mahajan, Meenakshi Singh. © 2024. 22 pages.
This chapter explores the burgeoning influence of artificial intelligence (AI) on financial services. The authors examine how AI is transforming various sectors, including...