Viana Hassan

Viana HassanViana Hassan is actively involved in academic and research work in Tourism & Cultural Management in Lebanon and Malta. She got her Ph.D. in Tourism Management and Cultural from Saint Joseph University, Beirut. Her Thesis was entitled “Medical Tourism in Lebanon”. She has more than 19 years of tourism experience in many related Travel and Tourism Fields, varying from airline sales experience (MEA), to Co-management several Lebanese Travel agencies. She is an Experienced Lecturer with more than 16 years’ experience at several universities in Lebanon (Lebanese University, A.U. L, Lebanese International University, Islamic University), the Institute of Tourism Studies, STC higher education and University of Malta (Malta), Scholars School system (UK) with a demonstrated history of working in the Higher education industry, Skilled in Tourism Management, Customer service, Branding, Event Management, Airline Business Management, Niche Tourism, Business operations management, Customer acquisition and Medical Tourism. Dr. Viana has participated in international conferences (Expo Dubai 2020, 7th Medical Tourism World Summit, etc…) including Athens, Paris, Vienna, Dubai, Beirut, Valencia, Amman, Lisbon, Istanbul and has published papers in peer review journals.

Publications

Trash to Treasure: Unveiling the Hidden Rewards of Recycling in the Hotel Industry
Trash to Treasure: Unveiling the Hidden Rewards of Recycling in the Hotel Industry
Viana Imad Hassan, Shakeel Basheer, Simon Abou Fayad. © 2024. 11 pages.
Businesses across industries are rapidly implementing green methods in today's green economy to not only minimize their environmental footprint but also improve their bottom...
Digital Innovation in the Service Sector: Transforming Customer Experiences
Digital Innovation in the Service Sector: Transforming Customer Experiences
Viana Imad Hassan, Shakeel Basheer, Faizan Ashraf Mir, Simon Georges Abou Fayad. © 2024. 16 pages.
This chapter explores digital innovation in the service sector and its impact on customer experiences. It covers the drivers and enablers of digital innovation, emphasizing the...
The Impact of Advanced Technology on Medical Tourism Transformation: Case Study of United Arabs of Emirates
The Impact of Advanced Technology on Medical Tourism Transformation: Case Study of United Arabs of Emirates
Viana Imad Hassan, Shakeel Basheer. © 2024. 19 pages.
The current concept of medical tourism will be significantly impacted by the integration of robotics, AI, the growing demand for cosmetic operations in the United Arab Emirates....
The Ultimate Guide to Medical Tourism Marketing: A Comprehensive Systematic Review and Future Research Agenda
The Ultimate Guide to Medical Tourism Marketing: A Comprehensive Systematic Review and Future Research Agenda
Prakash Singh, Viana Hassan, Santosh Dastane. © 2024. 27 pages.
The popularity of medical tourism has matured substantially over the last few decades due to escalating medical costs, advancements in medical technology, and reduced travel...
Application of Artificial Intelligence-Based Technologies for Promoting Sustainable Tourism Practices
Application of Artificial Intelligence-Based Technologies for Promoting Sustainable Tourism Practices
Pramendra Singh, Viana Hassan. © 2024. 7 pages.
The chapter delves into the intricate relationship between AI-based technologies and the pursuit of sustainable tourism practices. Drawing on a comprehensive review of secondary...
Augmented Reality and Virtual Reality in Cultural Heritage Tourism Enhancing Visitor Experiences
Augmented Reality and Virtual Reality in Cultural Heritage Tourism Enhancing Visitor Experiences
Shakeel Basheer, Sheezan Farooq, Viana Hassan, Younis Mohammad Malik, Murtaza Ahmad Reshi. © 2023. 22 pages.
This book chapter explores the use of AR and VR in cultural heritage tourism, enhancing visitor experiences with historical locations and artefacts. AR and VR allow for immersive...
A Triple Bottom Line Analysis of the Smart Cities Projects in GCC Countries
A Triple Bottom Line Analysis of the Smart Cities Projects in GCC Countries
Viana Imad Hassan, Mohamad Saad El Dine Knio, Georges Bellos. © 2022. 21 pages.
Cities are tackling their economic, social, and environmental challenges through smart city solutions. To demonstrate that these solutions achieve the desired impact, an...
Estimating the Impact of COVID-19 on the Future of the Tourism Sector: Implications on Tourism and Sustainability Post Pandemic
Estimating the Impact of COVID-19 on the Future of the Tourism Sector: Implications on Tourism and Sustainability Post Pandemic
Viana Imad Hassan, Georges Bellos. © 2022. 20 pages.
The tourism sector is a wide-ranging industry that provides myriad job opportunities worldwide, especially for countries whose economies depends on tourism, like Greece, Spain...