Application of Artificial Intelligence-Based Technologies for Promoting Sustainable Tourism Practices

Application of Artificial Intelligence-Based Technologies for Promoting Sustainable Tourism Practices

DOI: 10.4018/979-8-3693-6260-0.ch015
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Abstract

The chapter delves into the intricate relationship between AI-based technologies and the pursuit of sustainable tourism practices. Drawing on a comprehensive review of secondary sources in the literature, the chapter aims to provide a nuanced understanding of the conceptual framework, current practices, and future implications of employing AI to foster sustainability in the tourism sector by addressing the environmental, social, and economic dimensions of sustainability within the tourism sector. The chapter investigates the diverse array of AI applications that have the potential to mitigate the negative impacts of tourism on the environment and local communities while encouraging the positive impacts of tourism. The chapter aims to be a comprehensive study on interpreting the interconnection of AI and sustainable tourism to help the industry practitioners, policy makers, academia, and all other stakeholders for guiding their activities and actions for the betterment of the industry through technological implementation specially through AI.
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Literature Review

Kye et al. (2021), suggested using AI in tourist research for a number of reasons, including problem-centric tourism research, which allows researchers to identify critical issues and their root causes in order to develop and deploy relevant solutions. AI may provide scholars with an alternative global approach to organizing and carrying out tourism research.

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