V. Krishnamoorthy

Krishnamoorthy V is in the Department of Management Studies, Kongu Engineering College, Erode. Tamil Nadu.

Publications

Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice
V. Krishnamoorthy, Saurabh Chandra, S. Rajesha, Somnath Bhattacharjee, G. Murugan, Boopathi Sampath. © 2025. 30 pages.
This chapter describes the dynamic marketing trends that shape the ever-growing nature of emerging startups in today's fast-evolving industrial landscape. While competition...
Harnessing Smart Digital Business Models Through Advanced Business Analytics: Driving Innovation and Efficiency in the Digital Age
V. Krishnamoorthy, P. Marishkumar, Dhara Vinod Parmar, Nishant Bhuvanesh Trivedi, Somu Chinnusamy. © 2025. 30 pages.
Intelligent digital business models are becoming increasingly important to drive innovation and efficiency in the digital age. This chapter explores the integration of advanced...
Harnessing 6G for Consumer-Centric Business Strategies Across Electronic Industries
A. Ravisankar, A. L. Shanthi, S. Lavanya, M. S. Ramaratnam, V. Krishnamoorthy, Sampath Boopathi. © 2024. 30 pages.
The advent of 6G technology promises revolutionary advancements in connectivity, offering not just faster speeds but a paradigm shift in consumer experiences across electronic...
Integration of Precision Agriculture Technology, IoT Sensors, and System Efficiency for Sustainable Farming Practices
M. Maravarman, Shahana Gajala Qureshi, V. Krishnamoorthy, Gurpreet Singh, Sreekanth Rallapalli, S. B. Boopa. © 2024. 28 pages.
The chapter explores the transformative impact of precision agricultural technology, focusing on the integration of IoT sensors, GPS technology, and automated systems in farming...
Digital Transformation in Developing Economies: Forecasting Trends, Impact, and Challenges in Industry 5.0
Rekha Pasumarthy, Shariq Mohammed, Vishnu Laxman, V. Krishnamoorthy, S. Durga, Sampath Boopathi. © 2024. 22 pages.
This chapter delves into the role of digital HR in developing economies, focusing on the intersection of technology, human resources, and economic development. It highlights the...
Social Welfare Development Through NEP-India-Integrated Higher Educational Institutions
Sangeeta Bhat, Payal Kanwar Chandel, Aparna Kulkarni, V. Krishnamoorthy, S. Anandakumar. © 2024. 26 pages.
The chapter explores India's New Education Policy (NEP)'s impact on higher educational institutions (HEIs) and its implications for social welfare. It emphasizes holistic...
Consumer Perspectives and Behaviours in the Electric Vehicle Market: Driving Changes
B. Neeraja, Warshi Singh, K. Arulini, V. Krishnamoorthy, Somu Chinnusamy. © 2024. 26 pages.
Government rules, environmental concerns, and technological breakthroughs are driving the fast expansion of the electric vehicle (EV) sector. In order to understand potential EV...
Finance and Technology-Integrated Digital Economy: Circular Age of a Sustainable Digital Revolution
Pankaj Trivedi, A. Ravisankar, Gajula Praveen Kumar, V. Krishnamoorthy, Suchita Shukla, Sampath Boopathi. © 2024. 30 pages.
The digital economy is changing as a result of the combination of technology and money, which is encouraging sustainable behaviors and creative financial solutions. The circular...