Harnessing 6G for Consumer-Centric Business Strategies Across Electronic Industries

Harnessing 6G for Consumer-Centric Business Strategies Across Electronic Industries

A. Ravisankar, A. L. Shanthi, S. Lavanya, M. S. Ramaratnam, V. Krishnamoorthy, Sampath Boopathi
Copyright: © 2024 |Pages: 30
DOI: 10.4018/979-8-3693-1918-5.ch010
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Abstract

The advent of 6G technology promises revolutionary advancements in connectivity, offering not just faster speeds but a paradigm shift in consumer experiences across electronic industries. This chapter delves into the realm of leveraging 6G beyond its connectivity prowess, exploring how it serves as a catalyst for innovative and consumer-centric business strategies. By examining its potential impact on various sectors—such as augmented reality, healthcare, autonomous vehicles, and smart cities—this chapter illuminates the transformative power of 6G. Through a detailed analysis of its capabilities, challenges, and the integration of AI, IoT, and edge computing, this chapter aims to provide insights into harnessing 6G's potential to drive a new wave of personalized and immersive experiences, redefining the landscape of consumer engagement in the electronic industry.
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Role Of 6G In Transforming Consumer Engagement

6G is revolutionizing consumer engagement by introducing personalized, immersive, and interconnected experiences across various sectors, fundamentally reshaping how consumers interact with technology and their environment (Yrjölä et al., 2020).

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