Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice

Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice

V. Krishnamoorthy, Saurabh Chandra, S. Rajesha, Somnath Bhattacharjee, G. Murugan, Boopathi Sampath
Copyright: © 2025 |Pages: 30
DOI: 10.4018/979-8-3693-4466-8.ch017
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Abstract

This chapter describes the dynamic marketing trends that shape the ever-growing nature of emerging startups in today's fast-evolving industrial landscape. While competition is growing, it has been witnessed that startups are trying to be one step ahead with novel approaches in marketing. Some of those key trends include personalized marketing, where AI-powered data analytics allow startups to deliver targeted campaigns at scale and drive deeper customer relationships. It also creates strong brand identities for startups through content marketing and storytelling, allowing them to connect with their target audience more effectively. Digital platforms and social media also offer a lot of opportunities for startups to take advantage of global reach with minimum investment, therefore leveling the field of competition against larger competitors. The importance of agile marketing practices, the rise of interest in influencer partnerships, and making better use of data-driven decision-making are discussed in greater detail in this chapter as ways for optimum marketing.
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