MLA
Krishnamoorthy, V., et al. "Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice." Digital Transformation Initiatives for Agile Marketing, edited by Sérgio Maravilhas and Rodrigo Ladeira, IGI Global, 2025, pp. 455-484. https://doi.org/10.4018/979-8-3693-4466-8.ch017
APA
Krishnamoorthy, V., Chandra, S., Rajesha, S., Bhattacharjee, S., Murugan, G., & Sampath, B. (2025). Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice. In S. Maravilhas & R. Ladeira (Eds.), Digital Transformation Initiatives for Agile Marketing (pp. 455-484). IGI Global. https://doi.org/10.4018/979-8-3693-4466-8.ch017
Chicago
Krishnamoorthy, V., et al. "Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice." In Digital Transformation Initiatives for Agile Marketing, edited by Sérgio Maravilhas and Rodrigo Ladeira, 455-484. Hershey, PA: IGI Global, 2025. https://doi.org/10.4018/979-8-3693-4466-8.ch017
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