Tanu Gupta

Tanu Gupta is an assistant Professor in Department of Computer science and engineering at KR Mangalam University, Haryana, India and is also pursuing Ph.D. from Indira Gandhi Delhi Technical University for Women. She secured scholarships schemes form government bodies such as AICTE scholarship and JRF scholarship from IGDTUW. Her research interest are focused on Machine Learning, Deep Learning and Natural Language Processing and also published various research articles and chapters in several international conferences and journals.

Publications

The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics
The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics
Yogita Yashveer Raghav, Rupesh Kumar Tipu, Ruchika Bhakhar, Tanu Gupta, Kriti Sharma. © 2024. 26 pages.
AI is crucial for digital marketing, enabling data analysis, customer insights, and campaign optimization. This chapter explores AI's role, benefits, and limitations in...
Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry
Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry
Tanu Gupta, Pallavi Pandey, Yogita Yashveer Raghav. © 2023. 21 pages.
The rise of online social networking platforms has created a network around the globe among people for communicating and interacting with each other. Customer's view of an...
Predicting Pregnancy Complications Using Machine Learning
Predicting Pregnancy Complications Using Machine Learning
Manav Dewan, Aman Mudgal, Pallavi Pandey, Yogita Yashveer Raghav, Tanu Gupta. © 2023. 20 pages.
The chapter starts out by going over the different kinds of pregnancy issues, their causes, and the difficulties in foreseeing them using conventional statistical techniques. The...