Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry

Abstract

The rise of online social networking platforms has created a network around the globe among people for communicating and interacting with each other. Customer's view of an organization's contributions and brand are probably going to impact a buy choice. This idea is the focus of an investigation into trends, entertainment, customization, electronic word-of-mouth, and interactivity, additionally, fadedness, risk, interactivity, and personalization were perceived; keywords were also examined in order to test social media marketing in the insurance industry. Moreover, few additional metrics are used to evaluate the success of social media marketing, such as immediacy, accessibility, responses, information, interactivity, entertainment, perceived risk, trendiness, and customizability are all important factors. Also due to sudden hit of covid-19, the change in trend of customer purchase behaviour and interest is also discussed.