Tanu Gupta

Tanu Gupta is a PhD Candidate in Indira Gandhi Delhi Technical University for Women, India. She received a B.Tech degree (2014) in Information Technology and an M.Tech degree (2017) in Computer Science and Engineering from Guru Gobind Singh Indraprastha University, India. She joined Indira Gandhi Delhi Technical University for Women after Post Graduation. Her research interests include Natural Language Processing, Semantic Web and deep learning. She has done research work in healthcare data and also published papers in good journals. She is the member of Computer Society of India and Soft Computing Research Society.

Publications

The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics
The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics
Yogita Yashveer Raghav, Rupesh Kumar Tipu, Ruchika Bhakhar, Tanu Gupta, Kriti Sharma. © 2024. 26 pages.
AI is crucial for digital marketing, enabling data analysis, customer insights, and campaign optimization. This chapter explores AI's role, benefits, and limitations in...
Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry
Impact of Social Media Platforms on the Consumer Decision-Making Process in the Food and Grocery Industry
Tanu Gupta, Pallavi Pandey, Yogita Yashveer Raghav. © 2023. 21 pages.
The rise of online social networking platforms has created a network around the globe among people for communicating and interacting with each other. Customer's view of an...
Predicting Pregnancy Complications Using Machine Learning
Predicting Pregnancy Complications Using Machine Learning
Manav Dewan, Aman Mudgal, Pallavi Pandey, Yogita Yashveer Raghav, Tanu Gupta. © 2023. 20 pages.
The chapter starts out by going over the different kinds of pregnancy issues, their causes, and the difficulties in foreseeing them using conventional statistical techniques. The...