Sonal Trivedi

Sonal TrivediSonal Trivedi has more than 10 years of experience in academics. She has authored two national books and published 5 Scopus indexed papers. She has chaired 5 conferences and file 6 Patents. She has attended and presented papers in various international and national conference. She is also reviewer of various Scopus indexed journals.

Publications

New Avenues of Opportunities and Challenges for Start-Ups, MSMEs, the Indian Financial Sector, and the Indian Insurance Sector
Sonal Trivedi, Vinita Choudhary, Neha Kamboj, Nirmaljeet Kaur Virk. © 2024. 25 pages.
This chapter delves into the evolving landscape of opportunities and challenges for start-ups, micro, small, and medium enterprises (MSMEs), as well as the Indian financial and...
Pedagogical Approaches and Innovative Teaching: Simulation Activity for New Product Design Using Osborn Checklist (SCAMPER)
Sonal Trivedi. © 2024. 17 pages.
There are various pedagogical methods available today to provide experiential learnings to students. The purpose of this chapter is to present simulation activity used to teach...
Unleashing the Power of Basic Science in Business
Sonal Trivedi, Veena Grover, Balamurugan Balusamy, Abhijit Ganguly. © 2024. 459 pages.
Today's fast-evolving business landscape has created a significant challenge - the gap between basic scientific research and commercial innovation. Groundbreaking discoveries...
Explainable Artificial Intelligence in Consumer-Centric Business Practices and Approaches
Sonal Trivedi. © 2024. 20 pages.
The review begins by discussing the fundamental concepts of XAI, highlighting its significance in enhancing consumer trust and engagement in AI-driven services and products. The...
Venture Capital: Trends, Investment Strategies, and Impact
Sonal Trivedi, Prasad Begde, Nallakaruppan. © 2024. 20 pages.
The realm of venture capital (VC) stands as a dynamic crucible where innovation converges with entrepreneurship, igniting a paradigm shift in investment strategies and...
Bridging Discovery to Market: A Case Study Exploring Successes and Failures in Basic Science and Commercial Integration
Sonal Trivedi, Vinita Choudhary, Neha Kamboj. © 2024. 13 pages.
This chapter investigates the intricate relationship between basic scientific discoveries and their integration into successful or unsuccessful commercial ventures. Through a...
A Research Study on the Ethical Considerations in Harnessing Basic Science for Business Innovation
N. V. Suresh, Ananth Selvakumar, Gajalaksmi Sridhar, Sonal Trivedi. © 2024. 10 pages.
In the stand-apart scene of business progress, the blend of central science has turned out to be constantly certain. This chapter takes a gander at the ethical perspectives...
Perspectives on Blockchain Technology and Responsible Investing
Sonal Trivedi, Rashmi Aggarwal, Gurmeet Singh. © 2023. 317 pages.
The transformation of green investment and climate finance by blockchain establishes the relationship between global efforts for climate adaptation and this innovative...
Scoping Review of Literature on the Application of Blockchain in Finance
Vinita Choudhary, Neha Kamboj, Sonal Trivedi. © 2023. 28 pages.
The use of blockchain in the banking sector has drawn more attention globally. There are a lot of advantages and drawbacks to implementing blockchain in the financial sector...
An Umbrella Review of the Literature on Blockchain and Distributed Ledger Technology and Their Roles in Future Banking
Ankita, Sonal Trivedi. © 2023. 29 pages.
Blockchain technology is gaining popularity in the financial sector and specifically in banking. Its implementation will result into increased transparency and reduced cost....
Convention of Blockchain in Financial Services: A State-of-the-Art Literature Review
Sonal Trivedi. © 2023. 14 pages.
Literature reviews are used by practitioners and researchers to combine numerous bodies of knowledge. There are various SotA papers on blockchain applications. The authors looked...
Social Media Marketing as New Marketing Tool
Sonal Trivedi, Reena Malik. © 2022. 16 pages.
Businesses are growing rapidly. They are using different strategies to connect customers. In this process, marketing is the most important thing. Most people use social media...
Cryptocurrency as an Emerging and Modern Investment Avenue in India
Sonal Trivedi. © 2022. 19 pages.
The cryptocurrency market has gained popularity in the last few years. Additionally, there is the availability of data on price fluctuations on cryptocurrency exchanges. Thus...
Social Media Marketing as New Marketing Tool
Sonal Trivedi, Reena Malik. © 2021. 20 pages.
Businesses are growing rapidly. They are using different strategies to connect customers. In this process, marketing is the most important thing. Most people use social media...
Role of Cryptocurrency in Digital Marketing
Sonal Trivedi, Reena Malik. © 2021. 11 pages.
Today, the world has become a digital platform where technology has become an important part of day-to-day life. The world is growing at a rapid pace where there is a new...