Saumendra Das

Saumendra Das presently working as an Associate Professor at the School of Management Studies, GIET University, Gunupur, Odisha. He has more than 20 years of teaching, research, and industry experience. He has published more than 57 articles in national and international journals, conference proceedings, and book chapters. He also authored and edited six books. Dr Das has participated and presented many papers in seminars, conferences, and workshops in India and abroad. He has organized many FDPs and workshops in his career. He is an academician, author, and editor. He has also published two patents. He is an active member of various professional bodies such as ICA, ISTE and RFI. In the year 2023, he was awarded as the best teacher by Research Foundation India.

Publications

Sustainable Marketing Mix Strategies of Millets: A Voyage of Two Decades
Sustainable Marketing Mix Strategies of Millets: A Voyage of Two Decades
Saumendra Das, Brojo Kishore Mishra, Narendra Panda, Hassan R. H. Badawy. © 2024. 15 pages.
Millets are popular for their nutritional benefits. It provides extra benefits like antioxidant, anti-diabetic, anti-tumorigenic, and antibacterial materials. Consuming millet...
An Assessment on Marketing Promotions and Strategies Adopted by Retailers Towards Millet-Based Products in Hyderabad
An Assessment on Marketing Promotions and Strategies Adopted by Retailers Towards Millet-Based Products in Hyderabad
Ashita Waghray, Saumendra Das, Shehbaz Ahmed. © 2024. 13 pages.
Today, millet has been rebranded as “Nutri-cereals.” It became a choice for the taste of many consumers. Its nutri-rich sources and benefits are creating a fascination for many...
Blockchain in Human Resource Management: A Bibliographic Investigation and Thorough Evaluation
Blockchain in Human Resource Management: A Bibliographic Investigation and Thorough Evaluation
Tapaswini Panda, Udaya Sankar Patro, Saumendra Das, Koppala Venugopal, N. Saibabu. © 2024. 34 pages.
This chapter aims to provide fresh ideas from philosophy to help human resources managers adopt blockchain technology in their work. In order to categorize the 25 significant...
Unlocking Efficiency: Blockchain as a Service (BaaS) in Enterprise HR Management
Unlocking Efficiency: Blockchain as a Service (BaaS) in Enterprise HR Management
Jyotikanta Panda, Saumendra Das, Moushami Panda, Dulu Pattnaik, Nayan Deep S. Kanwal. © 2024. 36 pages.
Blockchain technology has gained considerable attention in recent years due to its potential to revolutionize various industries. Human resources (HR) management in large...
A Review of the Pre- and Post-COVID-19 Effects on the Tourism and Entertainment Industries: Innovative Methods and Predicted Challenges
A Review of the Pre- and Post-COVID-19 Effects on the Tourism and Entertainment Industries: Innovative Methods and Predicted Challenges
Saumendra Das, N. V. J. Rao, Dwipanita Mishra, Rohit Bansal. © 2024. 20 pages.
The outbreak of the deadly coronavirus (SARS-CoV-2) miserably ruined the desire and expectations of everyone in the entire world. The severity of the virus not only affected the...
Customer Consciousness Towards Food Wastage in the Indian Hospitality Industry
Customer Consciousness Towards Food Wastage in the Indian Hospitality Industry
Koppala Venugopal, Saumendra Das, Vakamullu Gopalakrishna, Rohit Bansal. © 2024. 19 pages.
Customer consciousness towards food wastage in the Indian hospitality industry encapsulates a study exploring the awareness and attitudes of customers in the Indian hospitality...
Societal Sustainability: The Innovative Practices of the 21st Century
Societal Sustainability: The Innovative Practices of the 21st Century
Nayan Deep S. Kanwal, Tapaswini Panda, Udaya Sankar Patro, Saumendra Das. © 2024. 21 pages.
Research on the sustainability of society, both theoretically and practically, is lacking. Research indicates that discussions on environmentally friendly growth did not fully...
A Conceptual Study on Instagram Marketing: Examining the Effect of AI on Several Business Sectors Using AI ChatGPT on Marketing Effectiveness
A Conceptual Study on Instagram Marketing: Examining the Effect of AI on Several Business Sectors Using AI ChatGPT on Marketing Effectiveness
Pramod Ranjan Panda, Swapna mayee Sahoo, Saumendra Das, Rohit Bansal, Sabyasachi Dey, Nayan Deep S. Kanwal, Hassan Refaat Hassan Badawy. © 2024. 24 pages.
The purpose of this study is to look into the applications of AI Chat GPT that affect marketing efficiency, notably on the Instagram platform. In the success of Instagram...
Sustainable Development of Industry 5.0 and Its Application of Metaverse Practices
Sustainable Development of Industry 5.0 and Its Application of Metaverse Practices
Saumendra Das, Nayan Deep S. Kanwal, Udaya Sankar Patro, Tapaswini Panda, N. Saibabu, Hassan Refaat Hassan Badawy. © 2024. 16 pages.
The advent of Industry 5.0 presents new challenges for the design of human communities that have the capacity to be both ecologically and economically sustainable. Industry 5.0...
Impact of Green Marketing on Consumer Behavior: An Investigation Towards Purchasing Decisions, Loyalty, and Willingness to Pay a Premium Price
Impact of Green Marketing on Consumer Behavior: An Investigation Towards Purchasing Decisions, Loyalty, and Willingness to Pay a Premium Price
Saumendra Das, Nayan Deep S. Kanwal, Udaya Sankar Patro, Tapaswini Panda, Debasis Pani, Hassan Refaat Hassan Badawy. © 2024. 13 pages.
This study examines the influence of green marketing on consumer behavior, including purchasing habits, brand allegiance, and inclination to pay a premium. This research provides...
Insights and Future Prospects for ChatGPT: A Productive Computational Intelligence Approach on the Administration of Human Resources
Insights and Future Prospects for ChatGPT: A Productive Computational Intelligence Approach on the Administration of Human Resources
Saumendra Das, Udaya Sankar Patro, Tapaswini Panda, Debasis Pani, Hassan Refaat Hassan Badawy. © 2024. 35 pages.
Using regenerative artificial intelligence (AI) models, ChatGPT and its variations have quickly gained attention in scientific and public debate about the possible advantages and...
Critical Factors for the Upscale of Online Shopping: A Rural Perspective
Critical Factors for the Upscale of Online Shopping: A Rural Perspective
Koppala Venugopal, Saumendra Das, Gopalakrishna Vakamullu. © 2023. 9 pages.
Online shopping is widespread all over the world. Nevertheless, the rate of online purchases by rural people is not on par with the fastest urban transition. Consequently, there...
Blockchain and Intelligent Computing Framework for Sustainable Agriculture: Theory, Methods, and Practice
Blockchain and Intelligent Computing Framework for Sustainable Agriculture: Theory, Methods, and Practice
Saumendra Das, N. Saibabu, D. Pranaya. © 2023. 21 pages.
Any country's economy must prioritise the sustainable development of agriculture and related services. Understanding the effect of intelligent computing on sustainable...
Prediction Analysis of Gen Zers' Attitudes on Ecological Consciousness
Prediction Analysis of Gen Zers' Attitudes on Ecological Consciousness
Koppala Venugopal, Saumendra Das, Hassan Refaat Hassan Badawy. © 2023. 16 pages.
With ecological consciousness being imperative for all categories of people for the benefit of the environment, the public is practising certain activities and awareness among...
Sustainable Intelligence: Navigating the Rise of Green Technologies for a Greener Environment
Sustainable Intelligence: Navigating the Rise of Green Technologies for a Greener Environment
Jyotikanta Panda, Saumendra Das, Moushami Panda, Dulu Pattnaik. © 2023. 11 pages.
Green technologies have emerged as a key solution in this endeavour. This study explores the concept of sustainable intelligence (SI) and its significance in integrating...